Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. Individualized content that reflects the poster’s actual feelings and opinions can bypass those automated mental defenses, and reach even the most jaded readers. Let’s take the example of Capco, a business and technology consulting firm.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Tony Zambito

SEPTEMBER 28, 2010

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.    They knew, via quantitative analysis, that UPS was winning a battle at a crucial moment in the day when shipments were batched and sent out by distribution firms.    Take FedEx as an example. 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. of Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. That said, the system offers a respectable set of capabilities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Add a new twist to this old workhorse by telling your story in different ways. Use video testimonials and/or interview your customers and convert them into podcasts. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-route - Find new and interesting ways to use and distribute your content. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website. of Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

The ROI Guy

APRIL 8, 2009

The PolicyPortal solution is able to deliver best practices which drive maturity improvements to Rationalized, moving IT from being perceived as a cost center with uncoordinated manual infrastructure, inefficient management and security risks to a key business enabler with managed and consolidated IT infrastructure and automation.

Enterprise Management 40

Enterprise Management Optimization Cost Differentiation 40

Valasys

AUGUST 30, 2019

While millennials had a pretty hard time acknowledging that they have grown-up & most of them till this date get nostalgic about their childhood, Gen Zers saw the financial crunch & the inflation in the year 2008. They witnessed their parents losing their jobs & a state of anarchy imposed by the fiscal crunch.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Contently

NOVEMBER 18, 2016

Data, optimization, and automation have now become central parts of marketing strategies. Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day.

Work Management 263

Work Management Marketing Management Marketing Automation Services Paid Search Agency 263

The ROI Guy

FEBRUARY 18, 2009

Contributing to the high cost of PCs is the difficulty in managing and maintaining standards in these distributed assets, application compatibility and change management, and PC security. This dramatically centralizes all packaging and management of applications and eliminates installation, and moreover distribution of patches and upgrades.

Enterprise Management 40

Enterprise Management Work Management ROI Budget Programs 40

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing can support adoption by contributing what we do best — creating content, automating processes, nurturing contacts, etc.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements. Do you think everyone is just waiting for your automated email to drop into their inbox? All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Sharpspring

APRIL 20, 2020

Check out the graph below charting profitability before, during, and following the 2008 recession. . When the economy is down, maximizing every opportunity and converting every lead possible is more critical than ever, and a solid marketing and sales automation platform is a must-have to accomplish that. Automation Tools.

Marketing Automation Services 75

Marketing Automation Services Industry CMS Work Management Marketing Management 75

GreenRope

JUNE 18, 2020

6 Benefits of Marketing Automation. An in depth treatment of the relationship between Complete CRM and marketing automation. Then, in 2008, it revealed itself to an enlightened few. This level of integration means diverse data across your entire account can be utilized to enhance your marketing and sales automation.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Enterprise Management 52

Hubspot

APRIL 8, 2013

We realized we couldn’t create relevant brands for our clients without expanding our definition of SEO to include strategic content creation and distribution through blogging, social media, email, and media relations. “SEO has undergone a steady revolution since the 90s,” Aders explains. “We Inbound marketing is the new SEO.”

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Conductor

JULY 20, 2022

Digital banking experience platforms, chatbots, artificial intelligence, automation, and cybersecurity are just some financial technology advancements that have assisted with this increase in trust among consumers. Major events, such as the financial crisis in 2008, caused regulatory changes to occur for banks, insurance, and brokerage firms.

Service 122

Service Tips Planning Lead Ranking 122

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. According to their research, current generative AI technologies can automate manual, administrative, or operational tasks that consume 60-70% of employees’ time. Channel costs: How much does distributing your atomized content on each channel cost?

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

LeadSquared

JANUARY 11, 2021

Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. 4 Distribute and Promote. While the above marketing campaign phases focused on planning, distribution and promotion depicts the progress towards execution. The automation software can do this for you on its own. #7

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing can support adoption by contributing what we do best — creating content, automating processes, nurturing contacts, etc.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 23, 2008

2, June 2008. distributing such materials. capture version changes, allow for distributed administration, and persist ? It is likely that given the knowledge distributed. uses are for faculty to distribute handouts and. PBwiki (PBWiki.com, 2008) and as its wiki. Search JOLT. Mark Frydenberg. Bentley College.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Content Standard

OCTOBER 15, 2018

That was 2008. Meanwhile, that content is waiting in limbo, slowly going stale as it waits for distribution. It may be sustainable for a single distribution channel, but when content covers multiple media types across multiple channels, turnkey content activation isn’t a nice-to-have but a necessity.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Buzz Marketing for Technology

JUNE 27, 2008

Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing. Groupware systems can automate such functions. © Copyright 2008 The Gale Group, Inc. Otherwise, their useful life span is relatively short. del.icio.us.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Webbiquity

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social media marketing itself began emerging as a hot trend at the end of 2008. Content Focus Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Cindy Bates. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Cindy Bates. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Premium Programmatic campaigns combine data and marketing automation power to drive the best results for your ads. What Is Hulu?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Hubspot

OCTOBER 17, 2018

Its founder and CEO, Sean Ellis, was pretty much a "growth hacker" before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. Use Zapier to automate your web applications. Customize landing pages for different channels.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. The rise of content marketing.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). For the executive decision is the one step that defines the business and cannot be automated. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. For many new users of marketing automation tools, one of the biggest challenges is segmenting the CRM database in a way that drives results.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 157

Social Media Media Paid Content Work Management 157

Crimson Marketing

JULY 9, 2015

Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards. Then 2008’s recession slammed into Paychex’s market with hurricane force. Every interaction provides a rich source of information about buyer behavior.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100