Remove 2008 Remove Analytics Remove RSS Remove Statistics
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. SAS is obviously focused on execution and analytics.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Measure the results and use the statistical evidence to determine whether to publish your prices on your website. In other words, measure and prove it! Create an online Pricing/Prices page. of Tiecas, Inc.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? find themselves the subject of academic scholarship and book publishing “for the rest of us…” .

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Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) million) Twitter scrape with analytics on most used domains. Tracking/Statistics/Analytics…or not What do you want to know, how real-time, what level of analytics. of the truncating darlings.