B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Marketing Insider Group

FEBRUARY 3, 2011

The tag line for the award is “each year we recognize individuals and organizations who make outstanding contributions to business through Twitter.&# Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). But it did give a good flavor for the system.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. Measure what counts for your site, your business, your objectives. Patsi Krakoff's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 21, 2012

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Eccolo Media 2008 B2B Technology Collateral Survey. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. The ground is shifting.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Choices are often false.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. Jay : There is.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Choices are often false.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates. Susan Beebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates. Susan Beebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. As a result, we’ve seen an explosion in innovation in marketing technology, with thousands of solutions in categories ranging from as social ad management and content curation to marketing analytics and predictive scoring to website optimization and more.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Marketing on YouTube revolves around the channel, which is like a mini-website for your business. How Do I Create a YouTube Channel for Business? It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . Google Analytics. This is up from 16% in 2008.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Marketing on YouTube revolves around the channel, which is like a mini-website for your business. How Do I Create a YouTube Channel for Business? It’s the gateway for 11.4%

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Single Grain

JULY 21, 2020

It's actually been a business model since the 1960s. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. 12 Best SaaS Marketing Tactics for Business Growth. SaaS is not a new concept.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120