Adobe Experience Cloud Blog

AUGUST 17, 2018

When I started my internship at Marketo, though, the other love of my life became marketing. Because I spend most of my time either watching a game or reading articles about MarTech, I thought it was a great idea to combine these two concepts and share with all of you where I see the overlap between business and sport.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand Generation 94

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009. Click and download FREE eBook from Marketo and ClickDocuments. Over to you. Related Blog Posts.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

The Lead Agency

AUGUST 6, 2018

When it comes to business, email is overwhelmingly the platform of choice. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing? Email marketing is also one of the most cost-effective and efficient ways to deliver campaign messaging.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.

B2B Thought Leadership 48

B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Maybe next week. [I I got to it on February 12. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

With modern business changing the marketing profession so rapidly, marketing automation has come to the forefront as a solution to help plan, execute, scale, and measure marketing transactions with more precision. Trend #2: The 2008 recession permanently altered how companies approach revenue generation and measurement.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 93% of business buyers believe all companies should have a social media presence. This is set to reach 12% by 2013. this year, to $129 billion. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

B2B Digital Marketer

MARCH 26, 2021

Online businesses get 60% of their sales thanks to referrals from advocates and brand Superfans. Personally, as a small business owner, I am embracing new technologies that are not the traditional B2B marketing technologies. According to Marketo , organizations with robust alignment can grow by 20% annually.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Adobe Experience Cloud Blog

JANUARY 26, 2016

And millennials have had a lot of things to orient us, from the DotCom boom (and bust), 9/11, and the 2008 economic downturn. Help us, and we will help you by supporting your business. What struck me most—because apparently I am a self-absorbed millennial—was how the environment in which my peers and I grew up has shaped who we are.

Peer-to-peer 48

Peer-to-peer Thought Leadership Paid Search Agency Marketo 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Her blog is Phoenix Rising and her business is People Who Know. We are a virtual business team! Rebel Brown's blog Phoenix Rising. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Marketo’s Secret Sauce for Demand Generation , January 27, 2009. Can Twitters growth continue? , May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

JANUARY 16, 2012

When NASA held its 50th anniversary celebration in 2008, Hawking gave the keynote speech. But if you’re “just” a business person striving to expand your social media marketing reach, then Hawking could provide plenty of inspiration to help your brand reach the stars. Speak and travel. Who gives you inspiration? We want to know.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. This allows only 1,000 search results, which is far too few for any real business purpose.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Marketing Insider Group

FEBRUARY 3, 2011

The tag line for the award is “each year we recognize individuals and organizations who make outstanding contributions to business through Twitter.&# Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Adobe Experience Cloud Blog

AUGUST 5, 2010

The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message. An AOL survey in 2008 found that 62% of people check work email on the weekends. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Email Marketing 48

Email Marketing Rules Stats Marketo 48

Adobe Experience Cloud Blog

MAY 25, 2010

While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. CMO Council: Marketing Outlook 2008.).

CMO 48

CMO Forecasting Budget Programs ROI 48

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Business moves fast. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. As part of the lead nurturing process, B2B organizations have to prove to prospects that they truly understand their unique business challenges.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Measure what counts for your site, your business, your objectives. Make sure you measure what counts for your site, your business, your objectives. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Take YouTube, for example. How video engages prospects throughout the buying cycle. What’s not to like about that?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Martech

JANUARY 28, 2022

The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. What started as a rallying cry for marketers to drive more impact has sadly devolved into a sea of sameness, with business brands that are eerily identical in how they look, sound, and engage customers.

Customer Satisfaction 112

Customer Satisfaction Marketo Communities Opt-out 112

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Eccolo Media 2008 B2B Technology Collateral Survey. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Customer Experience Matrix

FEBRUARY 21, 2012

Non-SQL queries require a Quantivo-built user interface, meaning users cannot stick with their familiar SQL-based business intelligence tools. The Quantivo user interface is purposely designed to look like other business intelligence tools: users get a list of measures and dimensions, which they drag into place to create pivot tables.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. And we’re seeing the momentum in the business accordingly. So it’s a new solution.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

APRIL 22, 2021

And I ran at various times all the business development and corporate development and there we acquired five companies. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And I ran at various times all the business development and corporate development and there we acquired five companies. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And I ran at various times all the business development and corporate development and there we acquired five companies. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. The ground is shifting.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62