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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The 2008 recession permanently altered how companies think about measurement. powerful analytics engine. Buy now!)

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Stacey Acevero. sacevero.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. User interface is a second differentiator.

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. And if you’re not paying attention to your analytics — you may not know it until it’s too late. . good workaround if you don’t have access to analytics or Webmaster Tools. Maybe not.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. And if you’re not paying attention to your analytics — you may not know it until it’s too late. . good workaround if you don’t have access to analytics or Webmaster Tools. Maybe not.

The Evolution of Email for Lead Generation

Acquiring Minds

Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. For example most suites include both email and web analytics modules. Source: Directory of Lead Generation Tools 2008. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. So there you have it, even an old Web 1.0 tool like email continues to evolve. media

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it. I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it. I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores.

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. Whether you are building a brand, managing direct marketing or driving leads for a large technology firm's sales team, you must in today's landscape understand: Analytics. It's almost always analytics. The next interview in the B2B Marketing thought leader interview series is with Robert J. and what you like most about it. campaigns?

Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

We all know analytics and metrics are vital to marketing. The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. Tell us a little bit about how you got into B2B marketing and what you like most about it. I got into marketing from the creative side, because my background includes writing, design and Web development.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year.

SEO 1

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. This In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Jon Miller leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center.

10 Tips For Twitter Success From A B2B Twitterer Of The Year

B2B Marketing Insider

When I asked him about the genesis of the idea, he sent me this blog post describing the B2B Twitterer of the Year &# founding moment&#  where he announces the 2008 winner United Linen   aka @UnitedLinen. On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category.

Media 50

How does Time affect Marketing Accountability?

Modern B2B Marketing

CMO Council: Marketing Outlook 2008.). must admit, while the concept of marketing accountability is nothing new, until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Where is the disconnect?

Brand and Demand Convergence Required

Modern B2B Marketing

This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Specifically the convergence of branding and demand generation. 1984?!

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Marketo’s Secret Sauce for Demand Generation , January 27, 2009. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. We would be very curious to hear thoughts on these topics.  Did we get it right?  Twitter. Social Media.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space. Here’s the problem. Lots of stuff, huh?

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Sparingly.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. Fortunately, certain tools are free and user-friendly. I use Google Analytics and Sitemeter, and advise my clients to do the same. Blogs.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Alive and Kicking!

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. This is up from 16% in 2008. More on Marketo Financials: Despite Past Losses, Prospects Are Bright - Customer Experience Matrix , November 19, 2010 Summary: Public data gives some insights into Marketo’s financial history and prospects. Really great content around B2B Marketing again this month.  There better be. Why not use it?