Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below.

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Convince & Convert

MAY 13, 2010

Twitter is for people you want to know. (I Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Facebook Fan Pages are email newsletters with smaller pictures.

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Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

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Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

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Social Media Paid Content Media Act-On 141

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

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Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Ryan Robinson, a renowned blogger, shares the strategies he used to earn through his blog in his monthly income report. Let us know on LinkedIn , Facebook , or Twitter.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Fink) Twitter Comment As always, great stuff. Apple = Innovation.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

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Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Be patient.

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Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

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Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 27, 2008

Sunday, May 25, 2008. Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs.

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Education Screencast Ning Web 2.0 100

Convince & Convert

JUNE 3, 2010

Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. So, really Jay, it kinda does fit into your blog. Great analogy. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. Look it up. I screwed up.

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Social Media Media PR Webinar Metrics 157

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? A write up on a blog. A white label version for agency use is also in the works. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. A new product launch.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 11, 2010

The blog will remain the same. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Many people have asked us “Why Bloomington?

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Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. In other words put a copyright, all rights reserved on your content or the bottom of your blog.

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Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?

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Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Media Curation Webinar Metrics 134

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source.

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RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 16, 2010

If you’re signed up to receive Convince & Convert blog posts via email, or if you’re a subscriber to The Social Media Messenger – my other email publication – you should be receiving the 3-2-1. If not, just click right here and check the appropriate box on the subscriptions page.

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Newsletter Social Media Media Paid Search Agency 114

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

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Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

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Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Adobe Experience Cloud Blog

MAY 9, 2013

by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Follow Jeff on Twitter at @fearlesscomp. The agency trained and armed the teens with the tools to spread the word, and then sent them on their way to find other “ViralMentalists™.”. The agency sparked and shaped the movement.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48