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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

I’m sitting on a panel next week that will discuss long-term marketing trends. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9%

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent).

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the hot new trend in social media that we can bring to our clients? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we optimize and improve our existing social media programs?

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Ethan [link] udeme RE: The 'then what' question. All rights reserved.