Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Privacy Policy | Site designed by AMAInteractive a div. Resources

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Privacy Policy | Site designed by AMAInteractive a div. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. How about you, do you see the disconnect?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Privacy Policy | Site designed by AMAInteractive a div. Provide multiple ways to access relevant information with minimal clicks. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Privacy Policy | Site designed by AMAInteractive a div. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Privacy Policy | Site designed by AMAInteractive a div. Anything you can do to help them find the right information quicker will score big with engineers. Having a search function on your website is no longer an option, it is a requirement. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Privacy Policy | Site designed by AMAInteractive a div. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector. Privacy Policy | Site designed by AMAInteractive a div.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com E-Media Summit -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JUNE 27, 2008

We could tell he wasnt planning to use the tool. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. Privacy Policy |. He knows everything about the business. « previous page. | Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Privacy Policy | Contact Us.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

MARCH 30, 2011

Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Junta42 Find us © 2009 - 2011 Z Squared Media, LLC | All Rights Reserved Admin Blog WebMastered by All in One Webmaster. Close Highlighting is Turned On - Give it a try by highlighting some text or hovering over an image!

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40