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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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14 Things I Think I Think About Social Media

Convince & Convert

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Social Media with Email Marketing – is it the Super Combo? This white paper aims to change that perception of them.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

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Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start?

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