markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Terminus

NOVEMBER 13, 2015

In a recent webinar I did with Jon Miller , CEO of Engagio , and Adam New-Waterson , CMO of LeanData , we came together – after years of spreading the word of lead scoring, service-level agreements (SLAs) and marketing qualified leads (MQLs) – to discuss how technology has allowed us to sell in a better way. Irrelevance is wasteful.

Account Based Marketing 20

Account Based Marketing Lead Ranking Marketing Qualified Leads Lead Scoring 20

Heinz Marketing

MARCH 30, 2020

” Someone mentioned on an event I was on, webinar I did this morning, talking about, “Just assume you’re calling people that are grieving, right?” And we actually did a webinar yesterday with Sam Herring from Intrepid Learning. And it was our largest both registration and attended webinar that we’ve done.

Top of Funnel 78

Top of Funnel Webinar Metrics Training Work Management 78

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. It must be relevant! When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Seemed to go really well. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hinge Marketing

DECEMBER 17, 2014

“Try using video, blogs, real books, white papers, and webinars.” Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. Or you might book me for speaking or download a webinar.” 2) Writing an authoritative book.

Work Management 48

Work Management Marketing Management Service Examples 48

Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. After the event, post the recording on your Website as an on-demand Webinar.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. The content does not have to be flashy, just relevant.)

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. That means the following marketing tactics become more critical to your mix:” White paper syndication (e.g. It's the hunter concept turned sideways.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

Full Circle Insights

NOVEMBER 25, 2020

After the iPhone arrived in 2007, the 2010s saw the rapid adoption of pocket-sized personal computers that redefined communication, dating, shopping, gaming and just about every other industry you can imagine,” Reid said. White Papers. How CMOs Stay Relevant in a Changing World. Additional Resources. Case Studies.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Lead magnets such as white papers. BuzzSumo is one of the best content tools to identify relevant and popular topics. Infographics. Social media posts. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Facebook was valued at $15 billion in 2007, but is expected to go public next year at a valuation of close to $100 billion. Second, 81% of searches on Bing result in a click, versus just 66% on Google (Bing results are more relevant?).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100