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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.

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An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith

ClearVoice

“I started this website… and the genesis of it was me wanting to write a book way back when… And the way the universe has of pushing me forward, about two months later, I was in a pretty major car accident and walked away. Back in 2007, the former TV news anchor had a life-changing revelation.

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Recommended Reading for B2B Tech Leaders

Golden Spiral

The iPhone hit in 2007. Kindle and iPad didn’t come on the scene until 2007 and 2010 respectively. John Farkas, CEO and Chief Storyteller. Play Bigger presents the big idea of The Lightning Strike event. On Writing , by Stephen King. I read On Writing every year. Audio books didn’t exist 50 years ago.

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6 Tips on How to Write a Great Listicle

ClearVoice

Each chunk of short-form writing invites the reader to engage deeper into your content without a large body of text that they may not have time to read. Let’s take a closer look at what makes content a listicle and some tips for writing a great piece of listicle content. How to write listicles: tips and examples.

Tips 97
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Six Ways Infographics Changed the Course of Human History

Webbiquity

Likewise, the use of infographics on the Internet —where users are barraged with a constant stream of changing information—has grown by nearly 1,000 percent since 2007. Since 2007 global online sales have increased 17 percent, and China is now the largest global consumer of luxury goods—with 25 percent of all sales. Thus, when N.A.S.A.

Course 202
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Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

Ann Handley has a newsletter about storytelling in marketing. Presentation or Keynote Speech Video 4.4 Presentation or Keynote Speech Video. You can create your own by recording presentations at your next live event or conference. Author and former business executive, Seth Godin gave this TED Talk live in 2007.

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Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

Ann Handley has a newsletter about storytelling in marketing. Presentation or Keynote Speech Video 4.4 Presentation or Keynote Speech Video Recorded versions of live keynote speeches are extremely popular on YouTube and shared widely on Facebook and LinkedIn. Jay Baer has a podcast about word of mouth marketing. LinkedIn 3.2