Writing on the Web
JANUARY 11, 2011
A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A deeply personal story (a tragedy, a rags-to-riches example). A case study.
Buzz Marketing for Technology
JULY 7, 2008
For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. December 2007. November 2007. October 2007. September 2007. August 2007.
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Buzz Marketing for Technology
JUNE 27, 2008
Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 For example, del.icio.us, used with judicious tagging, is a very powerful tool. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Future of Media Report 2007.
Buzz Marketing for Technology
JUNE 28, 2008
January 2007. For example, MySpace grew by 609% in one year, from just under 3.5 Digg this Post to del.icio.us Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Posted: Sun Jun 17 04:45:51 PDT 2007. Posted: Mon Jun 25 19:05:02 PDT 2007. Posted: Sat Jun 30 18:37:56 PDT 2007.
Webbiquity
MAY 24, 2010
Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore. Sure, you may run across an example somewhere of this happening, just as you may hear about a couple who got married three weeks after they met. Almost never.
Webbiquity
JANUARY 4, 2010
I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Example: “Another ad brags about a car that takes you ‘ beyond your destination.’ Example: “’The problem with the gene pool is that there is no lifeguard.’ Tweet This!
Buzz Marketing for Technology
JUNE 27, 2008
Maybe some pragmatic examples? December 2007. November 2007. October 2007. September 2007. We can more easily share and leverage the knowledge and experiences of others. More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. April 2008.
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