2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. What does work?
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