markempa

JANUARY 24, 2007

MB) January 24, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Podcast: Use Feedback to Boost Lead Generation : » B2B Lead Generation Blog from wagg.it Listen to podcast now (MP3 16:55 min 5.5 It is import. You’re not alone. Three obstacles and how you can avoid them.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 8, 2007

TypePad Featured Blogs: B2B Lead Generation Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad ! Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 24, 2007

He explained that his company had invested "big dollars" to install a new marketing automation software system. Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. " Each discipline is vital to the success of the company and they must work together as team.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

markempa

AUGUST 29, 2007

Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. I think companies will continue to buy the promise of these tools even though they lack the resources to actually leverage them.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? companys focus. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Its about results. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JANUARY 23, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 28, 2007

New and innovative online marketing tactics help companies build their brand and generate leads online. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Im a few years past discovering what a waste PPC [Read More] Tracked on January 04, 2007 at 01:42 PM Comments Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 1, 2006

In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have. Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead? Many marketers believe generating more sales leads is the key to hitting revenue targets.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

FEBRUARY 28, 2007

He said something like, "I think companies [like yours] give away many of their trade secrets on their website. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. Most companies have the same basic car. They provide too much information.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 6, 2007

Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MARCH 30, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Stay tuned! Stay tuned!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 13, 2007

The analysts who predict the future success of a company and then punish them for falling short? Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold. The media who criticize leaders for thinking long-term? So I think fear plays a role, too.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

APRIL 19, 2007

They also want to know the people behind the company. They also want to know the people behind the company. MB) Subscribe to the Start With the Lead Show FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 17, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

AUGUST 1, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JULY 9, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

DECEMBER 6, 2006

Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? " Link: WordBiz Report: How and Why to Combine an E-newsletter and a Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 19, 2006

My company wanted to focus mainly on business seminars to improve customer relationships. Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson.

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

markempa

MAY 21, 2007

This is particularity true in small companies. Both the companies and the individuals you covet as customers. Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

DECEMBER 21, 2006

Companies Are Severely Mismanaging Lead Generation Ultimately, if marketers want to win over finance they need to demonstrate that marketing is an asset, not a liability. Companies Are Severely Mismanaging Lead Generation Ultimately, if marketers want to win over finance they need to demonstrate that marketing is an asset, not a liability.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JULY 5, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

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Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales. I’m wondering what you do in your company to foster better sales and marketing collaboration? Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

markempa

MARCH 30, 2007

Companies don’t buy; people do. Then use additional third party list sources to fill in missing companies and contacts. Many list companies only rent a list, which means you are only allowed to use them for a specified time period, a specific number of times, or for a specific marketing campaign, such as a direct mail piece.

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Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment. Otherwise, youre dealing with to much lead quality variance. It works wonders!

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Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Buyers not only have access to more information, but information generated by other consumers, not just companies.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Heinz Marketing

MAY 14, 2018

Having joined Tableau Software in 2007, Elissa Fink has served as CMO through its rise from start-up to a billion dollar enterprise. A variety of stages of a company where marketing ends up being very different. I think from the get go the company was kind of built and imagined to be a market changing company that would grow.

Enterprise Management 49

Enterprise Management Startups Work Management CMO 49

markempa

JUNE 8, 2005

As an expert, people and companies will seek you out when they have problems. click image to enlarge) The thought leadership mindmap, shows some of the types of content that you can use to position your company as “the” experts. As an expert, people and companies will seek you out when they have problems. It must be relevant!

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Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

PureB2B

MARCH 28, 2017

20 years later, direct marketing was used along with computer processing to target specific segments of the population through direct mail and telemarketing. In 1995, email marketing began and flourished, and when Apple released the first iPhone in 2007, users became even more tightly connected to their mobile devices.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62