Paul Gillin
OCTOBER 3, 2013
I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.
Biznology
JANUARY 13, 2016
This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years. Don’t just tell your audience to look at something; make it something they have to look at.
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markempa
AUGUST 29, 2007
Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults. Why or why not?
Paul Gillin
JANUARY 24, 2013
Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He was inducted into the CRM Hall of Fame in 2007. 508-656-0734.
The ROI Guy
FEBRUARY 15, 2011
Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 20, 2011
Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.
The ROI Guy
FEBRUARY 14, 2011
Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.
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