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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

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B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thanks TypePad !

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

New tools become available to marketers and individuals alike nearly every week. Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results.

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

« On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date? Paul also writes the insightful Buzz Marketing for Technology Blog. Paul also writes the insightful Buzz Marketing for Technology Blog. I really enjoyed learning from his experience in the trenches.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Our exchange spawned an article by Bryan Eisenberg over at ClickZ.