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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can leave a response , or trackback from your own site. Will send you a ping.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

At a time when potential buyers for your product are few and far between, content syndication can be a highly effective complement to lead generation vehicles like search, by ensuring that your company is engaging with prospects actively researching answers to the problems your product can solve. Bookmark the permalink.

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Investing in Marketing: Calculate ROI before you Leap

Online Marketing Institute

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).

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Colleges and Universities Lead the Way with Social Media Adoption

Hubspot

They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year. They report that in 2010-2011, 100% of colleges and universities are using some form of social media. As mentioned above, social media is becoming an essential piece of the inbound marketing process.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0 Enjoy the beach!

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post! “In previous years, visitors went straight to our website,&# says Newton.

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