markempa
SEPTEMBER 4, 2007
Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.
illumin
APRIL 7, 2020
What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct.
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The Effective Marketer
MARCH 12, 2009
In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. d. Project specific meetings: you could have a category for specific project types (webinars, advertising campaigns, creative brainstorming, etc.)
markempa
JUNE 29, 2007
If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. Very useful stuff. Very useful stuff.
Customer Experience Matrix
SEPTEMBER 1, 2010
150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. But lots of people do anyway.
The Effective Marketer
FEBRUARY 25, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
markempa
AUGUST 30, 2007
Read More] Tracked on September 05, 2007 at 01:19 AM Comments The One Piece Of Advice You Cant Generate Leads Without The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?
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