Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. During the first three quarters of 2007, VCs poured $2.6
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Don’t send blanket solicitations to bloggers in the same general industry. For example, a list of competitors that run blogs in your client’s industry. Lee Odden says: August 29, 2007 at 9:43 am This is amazing.
What Barbie and Pong can teach us about Consumer Experience marketing
Savvy B2B Marketing
OCTOBER 14, 2009
first became aware of this annual event in 2007 with Barbie the Island Princess. In Sept 2007 I got sucked in by my own emotional connection to the brand and arranged to take both my daughter and my niece to see a screening of Barbie Island Princess at the local zoo. Since many video game enthusiasts also work in the tech industry Olivia was A list celebrity to the Dell demographic.
B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Achinta offers his industrial clients marketing for engineers by an engineer.
6 Steps to Content Marketing Domination
JULY 14, 2015
Second, I made a big promise – that content marketing domination in an industry category is actually possible. Get Content Get Customers was published in 2009. Actually, as we analyzed the businesses, we discovered that each followed the same six steps to building industry-leading platforms. Content platform: Blog, iTunes, YouTube, etc. I know, I know. model. model.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
JANUARY 10, 2013
Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Factor: The music industry used to have a really simple formula: talent + record label + plastic discs = dollars. re·mark·able. Enjoy!
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009). Adam T.
Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
MAY 29, 2015
Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. farmers grew 57% more kale in 2012 than they did in 2007. Over the last decade, the yoga and Pilates industry has grown significantly, which certainly contributes to an increased demand for the corresponding apparel. The Will it Blend? How did this happen? And why? Something contagious.
Top 10 Clichés to Avoid in B2B Marketing Content
Industrial Marketing Today
MAY 18, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Let me end this post with a humorous video that I found on YouTube.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.
The Ultimate List: 24 of the World’s Largest Social Networks
JUNE 7, 2011
Sometimes, we include YouTube, LinkedIn and Foursquare in that category. That is maybe one of the reasons why it was the subject of a 2007 study about civic engagement. 4. 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. Founded in July 2007, Sonico is the dominant social network in Latin America. Ameba - Japan.