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| | DELICIOUS B2BMARKETING
JUNE 22, 2009 [2007, 2009] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. During the first three quarters of 2007, VCs poured $2.6
| | DELICIOUS B2BMARKETING
JUNE 15, 2009 [2007, 2009] How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Don’t send blanket solicitations to bloggers in the same general industry. For example, a list of competitors that run blogs in your client’s industry. Lee Odden says: August 29, 2007 at 9:43 am This is amazing.
JULY 14, 2015 | JUNTA 42
[2007, 2009] 6 Steps to Content Marketing Domination
MAY 29, 2015 | HUBSPOT
[2007, 2009] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
JANUARY 10, 2013 | HUBSPOT
[2007, 2009] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
FEBRUARY 1, 2012 | LEADER NETWORKS
[2007, 2009] Does Your Company Inspire Trust? How Online Communities Can Help!
NOVEMBER 28, 2011 | WEBBIQUITY
[2007, 2009] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
JUNE 7, 2011 | HUBSPOT
[2007, 2009] The Ultimate List: 24 of the World’s Largest Social Networks
| | SAVVY B2B MARKETING
OCTOBER 14, 2009 [2007, 2009] What Barbie and Pong can teach us about Consumer Experience marketing
first became aware of this annual event in 2007 with Barbie the Island Princess. In Sept 2007 I got sucked in by my own emotional connection to the brand and arranged to take both my daughter and my niece to see a screening of Barbie Island Princess at the local zoo. Since many video game enthusiasts also work in the tech industry Olivia was A list celebrity to the Dell demographic.
| | INDUSTRIAL MARKETING TODAY
JUNE 12, 2010 [2007, 2009] B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Achinta offers his industrial clients marketing for engineers by an engineer.
| | JUNTA 42
JULY 14, 2015 [2007, 2009] 6 Steps to Content Marketing Domination
Second, I made a big promise – that content marketing domination in an industry category is actually possible. Get Content Get Customers was published in 2009. Actually, as we analyzed the businesses, we discovered that each followed the same six steps to building industry-leading platforms. Content platform: Blog, iTunes, YouTube, etc. I know, I know. model. model.
| | WEBBIQUITY
NOVEMBER 28, 2011 [2007, 2009] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
LEADER NETWORKS | WEDNESDAY, FEBRUARY 1, 2012 [2007, 2009] Does Your Company Inspire Trust? How Online Communities Can Help!
The chief executive’s voice is no longer the trusted source for information about the company, the industry or service trends. And through the proliferation of user-generated content via self-publishing channels such as blogs, YouTube, microsharing, content curation and reviews, there are ample sources of information. In a 2007 article entitled “ What is trust worth? ,” published in Qn , the Yale School of Management journal, author Steve LaVoie discusses his company’s experience with the role and value of trust. Not really. It’s not that simple where trust is concerned. MORE >>
HUBSPOT | THURSDAY, JANUARY 10, 2013 [2007, 2009] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. Factor: The music industry used to have a really simple formula: talent + record label + plastic discs = dollars. re·mark·able. Enjoy! The OMFG! MORE >>
WEBBIQUITY | MONDAY, JANUARY 17, 2011 [2007, 2009] Best Social Media Stats, Facts and Marketing Research of 2010
Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. MORE >>
HUBSPOT | FRIDAY, MAY 29, 2015 [2007, 2009] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. farmers grew 57% more kale in 2012 than they did in 2007. Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. Over the last decade, the yoga and Pilates industry has grown significantly, which certainly contributes to an increased demand for the corresponding apparel. MORE >>
INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 18, 2010 [2007, 2009] Top 10 Clichés to Avoid in B2B Marketing Content
Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. He called it “The Gobbledygook Manifesto.” He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England. Resources MORE >>
- [2007, 2009] 17 Compelling and Highly Usable B2B Marketing Statistics DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- [2007, 2009] The Ultimate List: 24 of the World’s Largest Social Networks HUBSPOT | TUESDAY, JUNE 7, 2011