Remove 2007 Remove 2008 Remove Automation Remove Generation
article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

article thumbnail

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox allows brands to automate this process and at scale. This is where Jivox comes into play. Jivox DCO: Scaling personalization.

eCommerce 114
article thumbnail

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. There was actually another dated 6/01/2208, which I treated as 2008. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation.

article thumbnail

2023 Predictions

Conversica

Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? 2023 Predictions. By Jim Kaskade. My prediction is not based on my own crystal ball.

article thumbnail

Low Cost Systems for Demand Generation

Customer Experience Matrix

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Pricing starts at $599 per month. [I

article thumbnail

The Dawn of Marketing Automation [Video]

Adobe Experience Cloud Blog

by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. The term then started to decline in usage, reaching a low point in 2007 before slowly rising again. What is the history?