Tue.Apr 12, 2011

Trending Sources

Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size.

Savvy Toolkit: Content Marketing Mindmaps

Savvy B2B Marketing

Whether you're a marketer, consultant, or business owner, you're likely looking for ways to get your content strategy and plan in order. That's why we at Savvy B2B Marketing were thrilled when Savvy sister Michele pointed us to these two mindmaps published by the MarketingSavant Group. Don't delay -- download them both today

Social CRM for Small Business

MI6 Marketing Agency

An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. But, Nimble is much more.

B2B Marketing – a New Business Framework

Fearless Competitor

B2B Marketing | The Business Model Framework. dear friend of Find New Customers is the sales expert, Bob Apollo of Inflection-Point in the UK. Yesterday, Bob sent me a great business model based on a best-selling book, which I share below. Instead, we need we need a new business framework. agree with Bob. We need a new approach to building our B2B organization. You can download a copy here.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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Nine Reasons Why B2B Marketing Should Own the Teleprospecting Function

B2B Lead Blog

Tweet Over the last several years, according to MarketingSherpa, marketing departments are increasingly taking responsibility for tele-prospecting. Why Why do you suppose that is happening? Let me be clear: teleprospecting is not selling something over the phone, a function that remains squarely in the sales organization. For good reasons. This is their general rationale: It’s a sales activity.

Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1

Customer Experience Matrix

Choosing a marketing automation system is a major decision. disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). 1. Define Requirements Create a list of your goals in buying the system. Relate these to financial values when possible.

Engage the Social Buyer Persona

Tony Zambito

Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.    As in we are engaging the buyer in the buying process for example.    The representation is still that the seller is in control and is engaging the buyer.    Related articles. customerthink.com).

Content Marketing: What Does Re-Imagine Content Mean?

Fearless Competitor

B2B Lead Generation : Re-imagine marketing content. One of the best books on content marketing is Content Rules by Ann Handley and CC Chapman. One of the things they discuss in the book is the need to “Re-imagine, don’t recycle&# content. But what does that really mean? Let’s let CC explain. Jeff Ogden is President of the  B2B lead generation consultancy,  Find New Customers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. The new platform offers a number of ways around that deadly problem.

6 Ways to Use Curation for B2B Social Media

Social Media B2B

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it. Create a Blog Post of Favorite Articles from the Week.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers!  Louis E. Nothing. 

How Corporations Can Build Trust Today

Fearless Competitor

Lead Generation Companies: Trust is the critical ingredient. Richard Edelman shares high level insights for top executives on how to earn trust in business. He explains in some detail how the world has changed. Excellent insights and highly recommended. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Why Marketers Should Think Like Entrepreneurs

Modern B2B Marketing

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over. One way of evolving marketing ideas and staying ahead of the competition is to think like an entrepreneur. If you do, it’s easy to miss out on prime opportunities.

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5 Lessons a BtoB Marketer can Learn from “Breaking Bad”

Fearless Competitor

B2B Lead Generation | The Power of Great Story-telling. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Walter White, High School Chemistry Teacher and Drug Kingpin. consider it an Owners Manual for B2B marketing today. New to the Show?

Academics use social media more than business people


Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. You can download the survey report, the slides we used, and lots of other great information at the Pearson social media survey site (registration required).

Rapid Pace of Change Driving Business Velocity, Revenue Growth

Modern B2B Marketing

by Phil Fernandez From the beginning, a founding principle of Marketo was to build a “high velocity business”. We booked our first real revenue just 3 months after starting the company.  We built a product that customers could quickly adopt and achieve real ROI within a few days of starting use.  Examples of high velocity business are all around us. Creating a High Velocity Revenue Pipeline.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Boost your site performance for your users, not for Google

EMagine B2B Blog

Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm.  We felt an update was in order;  and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog.  [.]. B2B Web Strategy Engaging Visitors Search Engine Marketing

How to Use Social Media to Get More Business

Jill Konrath's Fresh Sales Strategies Blog

Thursday (April 14th) is the last day to save 50% on tickets to  Social Media Success Summit 2011.    This  online conference for businesses that want to master social media is excellent. I've attended it myself and learned a ton! Already 1400+ have signed up for this summit from both big & small companies. Mari Smith,  co-author, Facebook Marketing.

5 Tips To Making Your Inside Sales Mass Email/Campaigns Successful

Sales Prospecting Perspectives

Most of us who have run email campaigns understand that at times it isn’t an exact science. In most cases when faced with a time crunch, we’ll purchase a list of 20K names from Jigsaw, put together a wordy email and hastily blast it out hoping that we catch some low hanging fruit. To your surprise the whole shot gun approach nets little to no response and you’re left thinking…what next? Traditionally I've seen no more than a 2% response rate when targeting that kind of audience. Then target the entire food chain within the organization from managers on up.

A Content Checklist

Client Bridge

From Ahava Leibtag on the Content Marketing Institute blog, here's a great checklist for content creation. Creating Valuable Content: A Step-By-Step Checklist Is the Content Findable? Use SEO best practices. Use one h1 and multiple h2 tags on your web pages. Customize the title tag, keywords and descriptor to describe the content. Link to other pages on the site. Use alt tags so images will appear in searches. Post video to YouTube and/or Facebook. Distribute audio in multiple formats. Is the Content Readable? Remember that users scan until they find the content they need. Provide a context.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

…what will you do with that exposure? often pose this question to prospective B2B clients when they ask me if I can generate exposure for their company in Forbes , Fortune , the Wall Street Journal , CNBC or some other influential media source. They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”. Media placement is “credibility tool” generation.

A Good Laugh from a New Sales Lead Management Cartoon Series


At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series. As Jimmy Buffet would say, “If we couldn’t laugh, we would all go insane.”

How to Encourage Engagement on Facebook


With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business. eMarketer found a 20.0% Keep Posts Short. There was a 27.0% Ask Questions.

Pangea Media SnapApp Announcement Selected One of Top Ten Announcements at ad:tech San Francisco


Pangea Media Announces SnapApp Platform for Engaging Customers and Generating Leads. SnapApp allows companies to create custom quizzes, surveys, polls contests and sweepstakes and distribute them on Facebook, Twitter, in IAB ad units, on mobile devices, and on their own websites. Boston and San Francisco - April 12, 2011. Pangea Media, the largest quiz and quiz technology company on the web, today announced SnapApp, a platform for customer engagement and acquisition that enables marketers and publishers to create quizzes, polls, surveys, sweepstakes and contests (?SnapApps?) SnapApps?)

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

12 Awesome Tweets to Inspire Marketing Transformation


The Twittersphere was pretty active in participating in the week's events (thanks, guys!), and many of the most valuable insights were shared by HubSpot's Twitter followers , using the #transform hashtag. We wanted to acknowledge and share some of the very best transformation-themed tweets with you here. Print ads and brochures are beautiful pieces of garbage. transform (via @trustemedia ). 2.

5 Tips for Launching a Successful Rankings List


The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Tips to Make Your List Launch a Success. 1. Notify those who made the list.

3 Steps for Marketers to Take Leadership


This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers. Traditionally, certainly in hi-tech, companies are founded by technologists. Far from it. Create a Persona. Draft Your Story.