Top B2B Marketing Zone Spyware SEM Content for December, 2008

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. However, many of us are trying to sell to the highest level decision makers, C and VP level executives.

Lead Gen

Lead Gen Social Media Work Management Marketing Management

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. However, many of us are trying to sell to the highest level decision makers, C and VP level executives.

Lead Gen

Lead Gen Social Media Work Management Marketing Management

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

DECEMBER 29, 2008

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing

Social Marketing B2B Marketing Social Media Planning

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

DECEMBER 28, 2008

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing

Social Marketing B2B Marketing Social Media Planning

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog

Social Media

Social Media CAN-SPAM Media Lead Gen

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

DECEMBER 25, 2008

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers. Ok, so the brandy wasn't organic and was shipped from somewhere far away, but you can't green everything. Seriously, this is NOT the fruit cake you know with the artificial colored fruit bits in it.

Organization

Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. (That, by the way is the nugget of this whole piece.). The lead process used to be “beat people with information until your sales person closes them.

User-Generated Content

User-Generated Content Lead Generation Consulting Marketing Prospects

Sales 2.0 - Call for Beta Testers

Smashmouth Marketing

DECEMBER 21, 2008

This is shameful self promotion, but there is value in it to the readers, so I figured it passed the litmus test enough for me to write about it. Ok, it's meetings 2.0™. Green Leads is introducing a new product/service next year and are trying to test it with a small group of sales and/or marketing folks. The service is a Sales 2.0 creation (sales enablement using technology and out of the box thinking) and is based around appointment setting, but is geared towards two targets that previously we

B2B Sales

B2B Sales Lead Scoring Lead Ranking Pricing

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. The conversation was extrememly informative, not just for One Hen, but for myself as well.

Budget Programs

Budget Programs Social Media Paid Search Agency SEM

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

DECEMBER 19, 2008

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. We tell personal stories when we meet someone at a networking event and we tell business stories to our friends.

Opinions

Opinions Social Media Personalization Media

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog

Social Media

Social Media CAN-SPAM Media Twitter

Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” (That, by the way is the nugget of this whole piece.) The lead process used to be “beat people with information until your sales person closes them.

User-Generated Content

User-Generated Content Tagging Lead Generation Consulting

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

DECEMBER 17, 2008

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers. Ok, so the brandy wasn't organic and was shipped from somewhere far away, but you can't green everything. Seriously, this is NOT the fruit cake you know with the artificial colored fruit bits in it.

Tagging

Tagging Organization

Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Smashmouth Marketing

DECEMBER 15, 2008

If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! A friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it.

Validation

Validation Lead Ranking ROI Work Management

Sales 2.0 - Call for Beta Testers

Smashmouth Marketing

DECEMBER 16, 2008

This is shameful self promotion, but there is value in it to the readers, so I figured it passed the litmus test enough for me to write about it. Ok, it's meetings 2.0™. Green Leads is introducing a new product/service next year and are trying to test it with a small group of sales and/or marketing folks. The service is a Sales 2.0 creation (sales enablement using technology and out of the box thinking) and is based around appointment setting, but is geared towards two targets that previously we

B2B Sales

B2B Sales Linkedin Tagging Lead Scoring

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. The conversation was extrememly informative, not just for One Hen, but for myself as well.

Budget Programs

Budget Programs Social Media Paid Search Agency Social Marketing

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

DECEMBER 14, 2008

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. "Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting.

Planning

Planning B2B Marketing Budget Programs Cold Calling

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

DECEMBER 12, 2008

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them.

Linkedin Tips Profiling Course

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

DECEMBER 11, 2008

Tonight, Dec 11: From the folks that bring green to urban areas.Please join us at Chester's (60 Island St, Lawrence, MA) to celebrate another successful year of Groundwork Lawrence projects, partnerships, and programs with an evening of delectable food from Two Chefs are Better Than One , a silent eco-art auction, cash bar, and live music by Los Sugar Kings!

Tagging

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

DECEMBER 10, 2008

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. We tell personal stories when we meet someone at a networking event and we tell business stories to our friends.

Opinions

Opinions Social Media Personalization Media

No Impact Man - The Sundance Movie

Smashmouth Marketing

DECEMBER 8, 2008

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival. I fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007. I thought idea of living a life with no negative impact the environment in any way was incredible.

Tagging

Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Smashmouth Marketing

DECEMBER 7, 2008

If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! A friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it.

Work Management

Work Management Paid Search Agency Validation Lead Ranking

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

DECEMBER 5, 2008

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation

Lead Generation Generation Salesforce.com Lead

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

DECEMBER 2, 2008

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them.

Linkedin Tips Network Marketing Tagging

KUDOS! Melissa Makes the Basketball Team

Smashmouth Marketing

DECEMBER 2, 2008

Lots of basketball genes in my daughter Melissa (freshman at Andover HS). Her mother was on a state finals team with Andover, and her grandfather won the first Bob Cousy award in the '60s. She made the team. Congrats love! Tags: sports kudos dad family melissa.

Tagging

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

DECEMBER 3, 2008

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. "Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting.

Planning

Planning B2B Marketing Budget Programs Cold Calling

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

DECEMBER 1, 2008

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation

Lead Generation Generation Salesforce.com Lead

World Aids Day

Smashmouth Marketing

DECEMBER 1, 2008

World Aids Day. Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51. Tags: causes life health family politics.

Tagging

World Aids Day

Smashmouth Marketing

DECEMBER 10, 2008

World Aids Day. Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51.

B2B Marketing Zone

December, 2008

Smashmouth Marketing

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Trending Sources

Does Green B2B Marketing React Like Social Media Marketing

Does Green B2B Marketing React Like Social Media Marketing

Social Media Spam: Spam to You, Gems to Me?

Alton Brown's Green Holiday Fruit Cake - Good Eats

Chris Brogan: "Empower the Users" (Prospects)

Sales 2.0 - Call for Beta Testers

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

10 Opinions - Business or Personal in Social Media?

Social Media Spam: Spam to You, Gems to Me?

Chris Brogan: "Empower the Users" (Prospects)

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Sales 2.0 - Call for Beta Testers

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Don't Stop B2B Marketing During The Holidays

5 Networking Tips With iPhone LinkedIn App

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

10 Opinions - Business or Personal in Social Media?

No Impact Man - The Sundance Movie

Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

5 Networking Tips With iPhone LinkedIn App

KUDOS! Melissa Makes the Basketball Team

Don't Stop B2B Marketing During The Holidays

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

World Aids Day

World Aids Day

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