Contently
MAY 11, 2024
My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.
Visitor Queue
MAY 11, 2024
68% of companies admit to struggling with their lead generation strategies. If you can relate, you’re not alone. However, we all know it’s not that easy to generate leads. Let alone qualified leads that have an interest in what you have to offer. In this guide, we are going to go through 10 of the […] The post 10 Effective Lead Generation Strategies (+ Best Practices!
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Envy
MAY 13, 2024
If your sales cycle is longer than 6 months with multiple buyer groups involved, or if your ACV is pretty high but there aren't THAT many opportunities on the market, ABM is for you. And what better place to orchestrate your ABM motion than on HubSpot?
The Lead Agency
MAY 13, 2024
Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop was down, and mobile web search was on an upward trajectory that we all knew would never be topped by desktop again. The mobile-first crusade was Google’s doing.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
MAY 12, 2024
Start streaming Netflix, and you’ll see a list of recommended films and TV series based on the types of movies and shows you’ve watched in the past. You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% match”). What you’re experiencing is a branding and marketing strategy called content personalization.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 13, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Thinkers360
MAY 13, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Ecosystems for 2024. Congratulations to all our Ecosystems influencers who participated! Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Lake B2B
MAY 13, 2024
In today’s digital landscape, where competition for consumer attention is fierce, businesses need effective strategies to cut through the noise and connect with their audience. One powerful tool that remains at the forefront of healthcare marketing efforts is email.
Trade Press Services
MAY 13, 2024
B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2BMarketing.net
MAY 13, 2024
So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. You feel passionate about this, you’ve surveyed competition, you’ve analyzed your own data, you’ve read your journals and market research. You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM.
Bannersnack
MAY 12, 2024
6 minutes read If you want to learn how to make an advertisement, you are in the right place. Although dedicated to those who are just grasping the surface of this industry, this article may also help skilled marketers better organize themselves. Well, let’s get right to the subject and analyze the most important steps of the process involved in creating an advertisement.
Outgrow
MAY 12, 2024
Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types. And what could be better than using quizzes to do that? One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.” It helps users to identify their skin type
SmartBrief - Marketing
MAY 12, 2024
May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month. While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertisin
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
B2B Marketing Directions
MAY 12, 2024
(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) Source: NetLine Corporation Virtually all B2B companies are now using content marketing in several forms, and therefore understanding how business professionals consume content is now critical to marketing success.
Ahrefs
MAY 13, 2024
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Valasys
MAY 13, 2024
In the ever-evolving world of e-commerce, having a user-friendly and powerful content management system (CMS) is crucial for online businesses of all sizes. Shopify , a leading platform for building online stores, offers a robust CMS solution that empowers merchants to manage their content and create engaging shopping experiences. But what exactly is Shopify CMS , and how can it benefit your business?
Marketing Insider Group
MAY 13, 2024
Ever felt like the digital marketing world is spinning just a tad too fast? You’re not alone. Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. But, let’s hit pause for a second. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
MAY 12, 2024
On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. One negative comment might be inconsequential, but small mistakes can lead to big problems.
Ahrefs
MAY 13, 2024
When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS).
Valasys
MAY 13, 2024
Tech enthusiasts were buzzing today. OpenAI’s AI Assistant was about to receive its second Spring Update announcement, raising excitement even further. Rumors have been swirling about the company launching a search engine or a new large language model. However, the company has denied these rumors. This denial might be disappointing, but there’s still exciting news.
Martech
MAY 13, 2024
What got your company here won’t necessarily help you in your next stage of growth. This reminder remains particularly relevant in the fast-evolving startup landscape. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Oktopost
MAY 13, 2024
B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. New ML and AI-powered tools, such as predictive lead scoring models and automated content personalization platforms, are launching constantly, and data has never been richer. Yet, most marketing teams need to prepare to take full advantage of this.
chiefmartech
MAY 13, 2024
For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It’s obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO’s default answer to optimizing martech costs? Cut apps. The CIO’s default answer to optimizing martech governance?
Contently
MAY 12, 2024
Like many professionals in the digital era, I live and breathe by my calendar. If it’s not on my Gcal, it’s not on my radar. This holds true for everything from client meetings to best friends’ birthdays. For content marketers, dialed-in content calendars are even more critical. Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out.
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