Terminus

SEPTEMBER 5, 2023

This is where AI has the real upper hand over us humans doing slow (and dare I say tedious), desk research. Here’s how: AI for Target Identification and Engagement: Sophisticated AI algorithms can sift through vast amounts of data to pinpoint the right targets and uncover hidden prospects. No more guesswork.

Marketing AI 29

Marketing AI Account Based Marketing ABM Ideal Customer Profiles 29

Metadata

MAY 8, 2023

This wastes even more time and opens the door to human error. With Metadata, you build your audiences in one place (see below) using 10+ data sources, with first and third-party data. You can even tap into intent data without the manual and repetitive work. Do webinar ads perform better on LinkedIn or Facebook?

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

NetLine

SEPTEMBER 3, 2020

In comparing NetLine’s year-over-year data, we found that the total demand for B2B content rose by 37.7% How much has #COVID19 driven #B2B #content consumption? In looking at the data depicted below, it could be argued that this is partly true, though it never approached the second level of interest we’d anticipated.

Work Management 59

Work Management B2B Marketing Management Content 59

Data Cleaning/CRM Appending

AUGUST 27, 2020

A meeting went wrong, a target not met or database that needs data mining services but we don’t want to go there, for, it can open a can of worms, and you aren’t ready for that conversation yet. If you are holding a talk or a webinar, you don’t even have to do that but moderate it for a fair opportunity. Don’t be a manel.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Marketing Insider Group

NOVEMBER 15, 2022

Though webinars and virtual events provide great access to content, and have evolved to offer increased interaction, nothing beats an in-person event for networking, face to face interaction with the experts, and both formal and ad-hoc discussions. The team is the epicenter of marketing excellence driven by customer centricity.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Narrating brand stories or customer testimonials in an entertaining manner can humanize your brand and foster a deeper connection with your audience. Host webinars and live sessions. Data analysis. Storytelling.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

DivvyHQ

DECEMBER 21, 2018

A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Unsurprisingly, Jay had a vision for a different kind of webinar series: meaningful, cohesive, and engaging. Each episode, and guest, would bring something unique and essential to the overall narrative. Repeatable.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

Optinmonster

NOVEMBER 9, 2021

Through her experiments, Zeigarnik discovered that unfinished tasks are remembered about twice as well as completed ones and that we as humans have a child-like impatience to gratify this need for closure. It’s human nature to procrastinate. Notice he doesn’t try to sell you on the webinar at all. Add Urgency.

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Outgrow

MAY 16, 2023

Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Scoop.it

APRIL 18, 2024

It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Infusing Authenticity: Humanizing Thought Leadership Content for Community Connection 3. Crafting Compelling Content Tailored to Community Interests and Needs 2.

Thought Leadership 80

Thought Leadership Communities Work Management Marketing Management 80

chiefmartech

FEBRUARY 7, 2016

They’re both creative and intellectual disciplines that rely on human insight and inspiration, and a new kind of teamwork, to produce remarkable experiences in highly competitive environments. BONUS ITEM #2: Invite-Only Webinar of Hacking Marketing Q&A. If you decide to do this, thank you so much for your support!

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Unbounce

JULY 12, 2023

How you can increase the volume and variety of your creative output using AI How you can improve your prompts If managing your data privacy is even possible in this new AI age Listen to the episode to find out about how (human) marketing agencies can fare against marketing robots… or maybe team up and create an even more powerful force.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Optinmonster

JANUARY 14, 2024

Renowned for its depth of data and user-friendly interface, SEMrush is a valuable resource for businesses and marketers seeking to enhance their online presence, understand their competitive landscape, and refine their digital marketing strategies.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ClearVoice

AUGUST 14, 2023

This article delves into the role of content marketing in the realm of threat intelligence and incident response, exploring how it bridges knowledge gaps, addresses pain points, and crafts engaging narratives for a safer digital environment. Attendees can ask questions and receive real-time guidance on cybersecurity concerns.

Digital Asset Management 52

Digital Asset Management Work Management Content Marketing Marketing Management 52

Optinmonster

JANUARY 14, 2024

Renowned for its depth of data and user-friendly interface, SEMrush is a valuable resource for businesses and marketers seeking to enhance their online presence, understand their competitive landscape, and refine their digital marketing strategies.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

AUGUST 23, 2019

People love to see, read or hear stories because it creates a human connection based on empathy. The message includes a protagonist plus a number of other characters, a central plot, some conflicts or obstacles, a theme (one idea that recurs throughout) and a narrative arc. It adds a human element to your content and, thus, brand.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

ClickZ

FEBRUARY 3, 2020

Organizations internally need to break down silos of customer data, and they then need to share that data between marketing, sales, service and commerce, to make sure that the customer is treated holistically. Des thinks that the next 20 years of CX and CRM is going to be less about applications and more about data management.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Startups 76

ClearVoice

JULY 12, 2023

Content marketing flips the narrative. Once you collect that data, you can adjust your content as needed. Infographics that break down complex data and processes into easy-to-understand visuals. Comprehensive webinars that deep-dive into investment strategies. That frees up us humans to concentrate on higher-level work.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Convert

MARCH 10, 2021

But when it comes to reliable data, one pesky problem keeps rearing its head. It should come as no surprise that reliable data sources are generally not set up well and that data interpretation is prone to cognitive biases. That means we are naturally inclined to make the data work for our purposes. You find an outlier.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The second piece is it’s very human. I know your new mantra is taking social data and turning it into action. Listen Now. There is a story.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The second piece is it’s very human. I know your new mantra is taking social data and turning it into action. Listen Now. There is a story.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Contently

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing.

Trends 151

Trends Content Marketing Planning Budget Programs 151

Contently

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing.

Trends 78

Trends Content Marketing Planning Budget Programs 78

Huptech Web

NOVEMBER 25, 2022

Story-Driven Content Visualization. Story-Driven Content Visualization. Marketers can create and share compelling narratives about their brands with story-driven visualization, as this will help their customers understand your brand’s philosophy and how it works. Table Of Contents. Introduction. Customer Experience.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97

Convince & Convert

MARCH 24, 2016

Here’s how you can create great headlines: Step 1: Create 3 Benefit-Driven Headlines. The first step is to create three benefit-driven headlines. You can create benefit-driven headlines using various headline formulas. Whenever possible, you should include specific numbers and data in your headline. Tell a story.

Content 166

Content Lead Scoring Lead Ranking Template 166

seo.co

FEBRUARY 14, 2023

Brand awareness One of the most important factors driven by social media is brand awareness. Though most consumer decisions are driven by a blend of both emotion and logic , most SaaS purchases end up on the logical side of the spectrum. How can you quantify a customer’s sense of security when backing up their data to your cloud?

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Parse.ly

FEBRUARY 25, 2022

In our webinar earlier this week, Parse.ly Co-Founder Sachin Kamdar took a hard look at these challenges content teams are facing, and broke down what it takes to deliver data-driven content that gets results. Watch the full webinar. Fundamentally, it matters because, as humans, we get moved by stories, by narratives.

Webinar Metrics 52

Webinar Metrics Top of Funnel Paid Search Agency Budget Programs 52

Single Grain

FEBRUARY 1, 2024

Here are a few placements where you can infuse personalization into your strategy: Email Campaigns: Tailored emails based on the recipient’s previous interactions with your brand, such as opening previous emails or attending webinars. Key Features: AI-Driven Analysis: Analyzes sales communications to identify buying signals.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Marketing AI 52