Customer Experience Matrix

DECEMBER 13, 2014

Click here to see the Webinar and download the related paper.) When I think of tailoring interactions to individuals, I think of working with each individual’s data directly. By all means, download the Webinar and white paper , which contain plenty of insights beyond those I''ve just described. Segmentation.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

MARCH 7, 2014

Great customer support has been important because setting up work flows in Ontraport, such as order processing for the VEST report, was pretty darn complicated. Ontraport recognized the issue some time ago and has in fact been working on a complete rebuild for more than two years.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 30, 2011

In fact, I may have exceeded the bounds of good taste: the topic allows a surprising number of double-entendres if you work at it. Even better, attend SalesFusion's December 6 Webinar on the topic ( register here ). I won’t be presenting but you'll get great information and a copy of the new workbook.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

NOVEMBER 7, 2011

I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. But even general goals like supporting Webinars or running nurture campaigns are enough to give useful direction. Work Without Experts. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Vendors 120

Customer Experience Matrix

NOVEMBER 19, 2011

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’m also working on four more workbooks on specific aspects of vendor selection, which should all be published over the next month or so. Forget the Past.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

APRIL 20, 2010

Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Bringing up the rear are social networking and direct mail, which are rated equal – a pretty impressive showing for social media if you think about it – and Webinars.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 16, 2010

The company took this criticism to heart and began work more than two years ago on a new approach. More substantively, multiple users can work on the same design simultaneously and the designs can be saved as reusable templates. Let’s start with the interface. The new interface is a huge improvement.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. This is obviously less work for marketers to set up, although it can be harder to understand lead flows when more than a few campaigns are in place. But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 9, 2011

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 7, 2010

Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. The work of generating Web traffic through search engine optimization, paid Web ads and expanded Web content has so far been performed outside of most demand generation systems.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

So if you’re working in the industry, don’t circulate that resume just yet. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2010

A native solution is under development but the current approach should work for unless you have a particular aversion to ExactTarget. You can also view my Marketo-sponsored Webinar on the topic.) The integration is fairly smooth since the editing features are accessed within the Right On interface. So where does this leave us?

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MARCH 23, 2011

But Infusionsoft said that the automated set-up itself saves six to eight hours of work and even more time puzzling out the underlying concepts. So far, though, their focus has seemed more tactical (“how to run a Webinar”) than strategic (“optimize the customer lifecycle”).

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JANUARY 28, 2016

The remaining work to implement the marketers’ choices is done by the system. That is, I have been looking for systems that automatically design campaigns (or deliver optimal customer treatments without campaigns), thereby removing the roadblock by doing the work on the marketers' behalf. That sounds like Intelligent Assistance to me.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

This means independent consulting firms can more easily learn to work with multiple systems. The only one I personally see as important to a large number of marketers in the immediate future is the Webinar integration, because Webinars are widely popular and integration makes the marketer’s life significantly easier.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

SEPTEMBER 19, 2013

Like DMPs, they work primarily at the Web cookie level, can link cookies known to relate to the same customer, and can be linked to actual customer names and addresses in external systems. I''m already working on the mustache. This group includes IgnitionOne , [ x +1] , and Knotice. YOLO, so you might as well attend.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 21, 2011

Maybe they understand those better and see how much work is involved. I’ve provided the actual numbers below: If you looked carefully at the previous survey, you probably noticed that a few important applications were missing, such as Webinars. Doesn't marketing automation include email and a whole lot more?

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. So far so good, and now we can talk about Webinars. To me this sounds like a lot of extra work; Act-On argues it gives users great flexibility because they don't have to worrry about a data model.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2011

The company is adding Webinar integration, starting with Webex and soon to be followed by ReadyTalk. All we can say right now is that Pardot’s approach seems to be working for them. In-site search is a powerful indicator of intent and not one I recall seeing in other marketing automation systems. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2009

Since this raises its own risks, the system flags incomplete objects so users know which still need work. When events are based on fixed dates, as in a Webinar promotion, the objects in the different tracks are vertically aligned by date. This makes it easier to grasp what happens when. so users can see the results at a glance. -

Vtrenz 120

Vtrenz Campaigns Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 17, 2009

(If that doesn’t work, go to the BrightTalk site and key my name into the site search function. The BrightTalk platform itself worked nicely and was about as simple as possible. They offer a limited version for free (one 30 minute Webinar per month), which is worth considering if you’d like to dip your toe into this sort of thing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

AUGUST 3, 2007

QlikTech itself has recognized all this and adopted “seeing is believing” as their strategy: rather than try to convince people how good they are, they show them with Webinars, pre-built demonstrations, detailed tutorials, documentation, and, most important, a fully-functional trial version.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120

Customer Experience Matrix

JUNE 18, 2008

That difference is that Market2Lead is designed to work with other company systems, rather than assuming it will provide almost all of the marketing department’s customer-facing functions. Let’s talk first about working with other company systems, because that strikes me as the most distinctive aspect of Market2Lead.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 4, 2009

Each small campaign would complete a single marketing project that may have multiple stages, such as prospecting campaign or Webinar. Encapsulating the linear campaigns as single objects within the larger flow also makes the flow easier to work with. This saves effort and makes the flows easier to understand.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 16, 2009

events like Webinars, paid and organic search, online chat, direct mail, telemarketing, partner management, etc.), Sounds good, and as soon as someone offers me a couple hundred thousand dollars to sit with a stopwatch and time users working with different systems, I’ll get right on it. So in that sense they’re objective.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120