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B2B Marketing Traction

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 During setup Twitter will prompt you to follow at least five people. Follow some of your suppliers, customers and some industry media writers and their publications.

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How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Instructions on Optimizing Your LinkedIn Profile Website Links. This is OK, but who wants to click on a link that says “My Website?” First, go to Your Profile and click on the Edit Profile tab.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy. sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. It’s not enough to have a website optimized for the search engines.

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B2B Marketers: Re-purpose Content with a Purpose

B2B Marketing Traction

Now more than ever, optimized online content is the key to attracting prospects to your website. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles?

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4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

Creative Brief Development – A secret Pinterest board can be part of a creative brief for an ad campaign, a new design for a website or print piece. I remember back in 2000 designing secure client pages that required a password login on New Incite’s website. B2B marketers – more uses for Pinterest secret boards?

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

On every website page or blog entry you have an opportunity to include headlines. Your website and blog post headlines matter! When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. Search engines like headlines, and the more keyword rich the better.