Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. As a result, “If you want a complete social CRM system, you will have to piece together tools from multiple vendors,&# he concludes.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. There’s lots of opportunity in IPv6 and machine-to-machine communications,” Ng said.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 27, 2011

They say that with fewer constraints on social technologies at their companies, boundaries among employees, vendors, and customers will blur; that more employee teams will be able to organize themselves; and that data-driven decision making will rise in importance.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

OCTOBER 9, 2014

Platform vendors are terrified by competitors that build critical mass. IP wasn’t as elegant as NetWare, but it was free and accessible to all. Once it achieved critical mass, it became a safe choice and NetWare’s fate was sealed. Linux did the same thing to proprietary competitors on the server.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

MARCH 13, 2012

In order to attract the thousands of new customers they’dd need to recruit each day, vendors will have to become experts at cultivating communities and working with partners and even competitors. Technology companies will need to overhaul their business models to accommodate these shifts.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. Lots of direct marketers still haven’t bought into this idea.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50