Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Zoominfo

SEPTEMBER 20, 2021

Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data. Until recently, just having access to accurate intelligence about all of the companies in a business’ total addressable market was a big gap in go-to-market efficiency.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

AUGUST 3, 2022

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Zoominfo

NOVEMBER 18, 2020

At ZoomInfo, we have no shortage of good accounts to go after. pic.twitter.com/c2kIEQEyAj — ZoomInfo (@ZoomInfo) October 27, 2020. At ZoomInfo, we’re lucky to work within an amazing platform. But just because we know how awesome ZoomInfo is, doesn’t mean our prospects do (yet). “It’s

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. At ZoomInfo, our sales development reps (SDRs) respond to inbound leads within 90 seconds. Personalize Your Chat Messages.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Zoominfo

APRIL 6, 2021

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketing automation has existed for many years, but often on a generic playing field.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

OCTOBER 18, 2021

Use ZoomInfo TalentOS filters to identify highly relevant and diverse candidates based on the job description, seniority, and job title. Triggers The requirements of the role have been defined and it’s time to initiate the candidate search or sourcing process. Use SmartFilters to add diverse candidates into your talent pool.

Zoominfo 100

Zoominfo Ad Building Outreach Trigger Marketing 100

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. That doesn’t mean reaching people has gotten any easier.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Trigger Intent spikes for good-fit accounts with relevant job functions Action Targeted ad campaign “Potential buyers have to be a good-fit AND they have to be in-market. ” Mitchell Hanson, director of demand generation at ZoomInfo

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Curious as to your opinion?”. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

JANUARY 20, 2022

You can access this essential information with the ZoomInfo TalentOS ReachOut feature. Triggers A candidate hasn’t responded to your LinkedIn InMail message. Then you can export desired prospects and their contact information to your ATS, a project, spreadsheet, or recruiting campaign — or instantly contact them using ZoomInfo Engage.

Linkedin 100

Linkedin Zoominfo Touchpoints Response Rate 100

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Synup’s sales and marketing teams wanted to improve website conversions. See how ChurnZero increased engagement by 30%.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

OCTOBER 12, 2022

My life would be a nightmare without it,” says Wing, a ZoomInfo global sales manager who focuses on Europe, the Middle East, and Africa. With an integrated tech stack, such as Chorus and ZoomInfo’s SalesOS, your teams can successfully: Combine conversation and market intelligence to get a 360-degree view of your total addressable market.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Enter automation — one of the most important tools for recruiters in today’s talent market. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

SEPTEMBER 9, 2021

Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data. Until recently, just having access to accurate intelligence about all of the companies in a business’ total addressable market was a big gap in go-to-market efficiency.

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JULY 5, 2022

This makes routing marketing leads to your sales team a critical step for driving revenue growth. For go-to-market (GTM) teams, the importance of a highly automated and integrated routing system can’t be overstated. Learn more about ZoomInfo Lead Routing today.

Work Management 130

Work Management Lead Scoring Lead Ranking Marketing Analytics Tools 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. At ZoomInfo, we’re changing that. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

DECEMBER 27, 2021

Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting. You can also use a tool like ZoomInfo to build a list of potential unicorns that fit specific criteria. For example, the Deloitte Technology Fast 500, Inc.

Zoominfo 100

Zoominfo Trigger Marketing Ideal Customer Profiles Custom Publishing 100

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. ZoomInfo TalentOS is an example of such a data platform. The RMS is an easy way to decrease sourcing time and increase talk time.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

NOVEMBER 18, 2021

For sales and marketing teams, this means powerful platforms that can harness insights from a flood of data, freeing people to focus on what they do best: talking to customers and closing deals. At ZoomInfo, we use next-generation software to monitor millions of digital signals from around the globe. But the right tools can help.

Zoominfo 130

Zoominfo Startups Trigger Marketing B2B Sales 130

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right. Cross-selling and up-selling?

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

DECEMBER 6, 2021

Scenario For every ten leads submitted through a marketing form, there are six people who started to fill out a form but didn’t submit it. ZoomInfo’s FormComplete enables the real-time capture of emails from partially filled or resubmitted forms. Maybe they got distracted or they weren’t ready to talk to someone.

Zoominfo 100

Zoominfo Trigger Marketing Paid Search Agency Marketing Prospects 100