Paul Gillin

JANUARY 25, 2012

Offers should always include a clear call to action, and you can use rotating FBML (Facebook Markup Language) pages to test different offers. It’s easier to test results that way, too. Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 17, 2012

Anybody have a good print anchorage test for films or a test apparatus that performs a wiping motion repeatedly?”. A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

“This is a test-measure-modify world,” Brody says. ” Remember the earlier point: You can always change the offer and test something new. Research has shown that few people who “like” a Facebook page ever return to it. That means that getting a like is a means to an end, but not a goal. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 29, 2010

It has some early test customers, but none can be identified just yet. For example, it can analyze content that generates a lot of views or clicks and deliver more source material just like it to the curator. All of these factors can be weighted and varied via a dashboard. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 22, 2011

The Arctic model is “currently being tested by Guinness World Records [as] the world’s most powerful handheld laser…The 1000 mW output power of the blue laser beam is able to burn through balloons, plastic, and much more.” ” Who says the U.S. space program is dead?

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

SEPTEMBER 8, 2010

This is inevitable and even desirable as organizations learn to quickly test, assess, fix and discard ideas based upon customer feedback. Embracing an outwardly focused, socially active organization will require tolerance for a certain amount of “messiness.&#

Rules 50

Rules Organization Work Management Peer-to-peer 50