Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this!
Digital B2B Marketing
JUNE 4, 2013
Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. Particularly when targeting a finite known audience, adding telemarketing to your email and direct mail program can significantly increase the total percentage of the audience you connect with.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
JULY 23, 2013
Have you been running an advertising program to set meetings for years and now want to test outbound telemarketing? The perception shift delivered a portion of your return, but since you were not measuring it, telemarketing will look like a tremendous success on paper. But is that always the best decision? Comparing Apples to Oranges.
Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. So should you rent, buy or build an email list?
Digital B2B Marketing
DECEMBER 1, 2011
However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Share your examples in the comments below or with me on Twitter ( @wittlake ).
Digital B2B Marketing
DECEMBER 1, 2011
However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Share your examples in the comments below or with me on Twitter ( @wittlake ).
Digital B2B Marketing
MAY 23, 2012
The new funnel directly acknowledges the different roles inbound marketing , marketing automation and telemarketing (or teleprospecting) play in demand generation. Share your comments below or with me on Twitter ( @wittlake ). Image posted by Emma Battle ( @eMusing ) on Twitter.
Expert insights. Personalized for you.
100 
Let's personalize your content