article thumbnail

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Click here to cancel reply.

article thumbnail

B2B Content Distribution: If You Build It … They May Not Come

The Mx Group

When you post your content on Twitter, be sure to @mention them! B2B telemarketing : If this content is a major cornerstone and a high-value piece, such as original research or a white paper on a hot topic, it might make sense to make calls via telemarketing to contacts who have engaged on that subject before, inviting them to download it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC.

article thumbnail

Ways To Make Content Syndication Work For You

Excelsior Research

PPC Promotion: This is an excellent tool used by various organizations to promote and capture leads. Outbound Content Syndication Telemarketing: A method used by B2B business and other sectors that help acquire more prospects, leads, and conversion. Share on twitter. Syndicate your blog content on other websites. Uncategorized.

article thumbnail

Lead Generation Programs That Work

Marketing Insider Group

It was also interesting to watch the conversation on Twitter both during and after the event. by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? What are the most successful lead sources?

article thumbnail

The Role of B2B Marketing

Marketing Insider Group

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?