Writing on the Web

NOVEMBER 13, 2013

Storytelling.” What works for one business won’t always work for another. Are you finding what works with your readers? Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. It’s black and white. Stylistic preferences.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

NOVEMBER 11, 2010

In other words, a company’s brand works when: They develop a distinct brand personality. So narrative doesn’t have to be contained in stories, although they also work to engage readers emotionally. They repeatedly use personality to establish associations with positive emotions.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. You can’t write good stories that inspire without working on the stories you tell yourself, about your work, about your business. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 4, 2016

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Problem #1: Lack of Clarity.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

JANUARY 14, 2011

Since stories are fundamental to the way our brains work, why don’t we tell more stories? When I was first working online, all my web copy was as official and business-like as I could make it. My point is this: the stories we tell ourselves about our work greatly affects the quality of stories we tell our clients about our work.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 30, 2011

Why is it that traditional solutions aren’t working? Inspired by Maria Velosa’s Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services. The answers to this question serves to build audience anticipation for a new solution you’re about to reveal.

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

APRIL 19, 2011

When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work. People are inspired by the why. One of my clients is a successful business coach.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 11, 2012

Well, first you get a million dollars…” Knowing humor works doesn’t tell you how to be funny. Humor is great, but that’s like the old Steve Martin joke, “How do you avoid paying taxes on a million dollars?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

AUGUST 26, 2011

How do you keep the YOU in Business Blogging and still make it work for business? If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? There’s an ongoing trend to be personal with business communications.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

NOVEMBER 13, 2014

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Here are mine: Gmail, of course.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

JANUARY 17, 2011

So they clam up or limit their story to where they went to school and where they worked. What’s your purpose in life, and in your work? What stories do you tell yourself about the work you do? Yes, but why did you go to school and study what you did? Why did you become this kind of professional and not another one?

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 12, 2011

Bob Sutton, Work Matters. Here are a few of my favorites: Pam Slim, Escape From Cubicle Nation. John Jantsch, Duct Tape Marketing. Guy Kawasaki, How to Change the World. Chris Brogan, Community and Social Media. Darren Rowse, Problogger.

Aggregators 100

Aggregators Newsletter Display Studies 100