Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Build Video Storytelling Around Emotion 3. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. People trust them more. The result?

Marketing Agencies 2 225

Marketing Agencies 2 Lead Ranking Content Work Management 225

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Trends 83

Trends Advertising Agencies Paid Search Agency Top of Funnel 83

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM. The reason?

Social Media 144

Social Media Media Marketing Management Allocation 144

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Video marketing. Influencer marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClearVoice

SEPTEMBER 1, 2023

Emotions play a crucial role in marketing. Emotions can: Differentiate one brand from another in a competitive market. Build trust and foster long-term loyalty. If you’re struggling to find an emotional hook for your marketing, we’ve compiled some tips to help. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Lead Generation Paid Content 147

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? That’s great!

B2B Marketing 112

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 112

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable. Prepare your purse. Want to dig deeper?

Branding 93

Branding Brand Identity Budget Programs Communities 93

Marketing Insider Group

SEPTEMBER 1, 2020

It’s something that content marketers should keep front and center in their toolbox. It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce.

Storytelling 324

Storytelling Branding Brand Identity Marketing Agencies 2 324

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Branding Brand Identity Work Management 52

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? How to fit ephemeral content into your marketing strategy Although ephemeral content is spontaneous compared to other forms of content, it’s still best to have a strategy in place. This will depend on the platform and audience.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Planning Work Management 112

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. It’s easy to get lost in the noise of how content marketing world has evolved since then. It’s easy to get lost in the noise of how content marketing world has evolved since then. Or divisible content. Poornima Apte.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Contently

APRIL 12, 2019

Trust is more valuable than ever. So how can interested brands use content to engender trust, and what can they do not to lose it? ” Like a non-profit, brands can engender support, trust, and loyalty by infusing their content and company vision with a progressive message. It accomplishes making their mission and M.O.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

NOVEMBER 11, 2013

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Acknowledging them by responding to their comment will build trust.

Loyalty 85

Loyalty Ad Building Branding Brand Identity 85

Buffer

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. My name is Shakivla Todd and I am the Marketing Associate for IFundWomen.

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Does content marketing work?

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Work Management 105

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Leverage data.

Branding 52

Branding Brand Identity Advertising Agencies Content 52

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

AUGUST 4, 2017

Since visual storytelling helps people grasp concepts and data easily , we decided to complement our video’s text and narration with dynamic graphics, popular movie scenes, and footage of real people. In fact, happiness, hope, and excitement are some of the most common emotions that drive viral content. It's the core of marketing.

Video Marketing 78

Video Marketing Viral Marketing Fulfillment Hubspot 78

Contently

OCTOBER 17, 2016

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. No one was totally sure that content marketing would become a thing. ” As the content marketing industry has evolved, so has the sophistication of the questions people ask about it.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Contently

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S. Put people first, products second.

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167