Biznology

JULY 26, 2017

Increasingly, insurance payers are moving away from fee-for-service payments, toward a “value-based” reimbursement model, where doctors are paid on successful patient outcomes. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Adobe Experience Cloud Blog

AUGUST 2, 2017

In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. Healthcare marketing needs to transform.

Work Management 134

Work Management Budget Programs Marketing Management Advertising Agencies 134

Salesforce Marketing Cloud

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Personalization Webinar Metrics 116

Hubspot

AUGUST 10, 2018

Healthcare. Working Solutions. #10 Working Solutions is a customer experience and contact center outsourcer of over 110,000 registered agents who provide sales, technical support, and customer service for clients and their customers. BroadPath Healthcare Solutions. #20 Consulting. Customer Service. Copywriting.

Work Management 70

Work Management Enterprise Management Paid Search Agency Marketing Management 70

SmartBug Media

SEPTEMBER 13, 2019

Take a moment and consider your personas in healthcare marketing. Let’s explore a few symptoms and solutions for having too many personas. Categorize each audience based on what they are struggling with and whether or not they’re going to lead the charge when it comes to finding a solution. Who are your best customers?

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

EMagine B2B Blog

FEBRUARY 7, 2019

This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives. Its injectable and implantable formulations are administered directly by healthcare professionals. Axial Healthcare. ” Conclusion. .”

Work Management 53

Work Management Marketing Management Startups Paid Search Agency 53

Aberdeen

JUNE 21, 2018

Employers and benefits administrators are contending with a massive loss of power in their negotiations between healthcare providers, insurers, and pharmaceutical companies. Benefits administration has become a convoluted process that pits payers and providers against each other in a fight over costs that seems never-ending.

Work Management 45

Work Management Peer-to-peer Ad brokers Class 45

Digilant

NOVEMBER 15, 2018

“We’ve been delivering programmatic solutions to brands all over the world for more than a decade, and the healthcare category is ripe for digital marketing innovation.” Programmatic On The Rise in Healthcare & Pharma. The best deterministic physician and health care provider data.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

SpotMe Blog

SEPTEMBER 8, 2023

Pharmaceutical advisory boards involve bringing a group of external healthcare experts together to get their professional insights on a specific scientific or healthcare-related topic. When done well, advisory boards are worth their weight in gold.”

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Golden Spiral

MARCH 10, 2017

Concert Genetics is a great example of a healthcare technology company with a powerful POV. It is an incredibly exciting frontier in healthcare. Concert’s vantage point in the market has given them a unique opportunity to identify the problem, convene all stakeholders, provide a solution, and point them all toward a greater purpose.

Trigger Marketing 59

Trigger Marketing Opt-out Comparison Opt-in 59

Golden Spiral

AUGUST 26, 2021

He urged providers, payers, and vendors alike to remember that hospitals, systems, and patients’ relationships to them were transformed and reconfigured during the first 12 months of the pandemic. We’re seeing great traction for our solution. Healthcare email provider Paubox , whose secure tool integrates with EHR, planned ahead, too.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Heinz Marketing

APRIL 6, 2020

I wish we had a lot more time today, but you’ve got this juxtaposition between a healthcare startup that is still trying to sell and grow. And in the world we’re living through in real time today, to have someone that is at a healthcare related company, that has a sales responsibility but also is a nurse practitioner.

Top of Funnel 53

Top of Funnel Work Management Enterprise Management Terms and Conditions 53

chiefmartech

SEPTEMBER 15, 2015

My role, broadly, is to lead the digital transformation and establish ourselves as the largest digital center for care that delivers “seamless healthcare experiences in this complex digital and omni-channel world”. How is marketing technology having an impact — or has the potential to have an impact — on the evolution of healthcare?

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

EMagine B2B Blog

JANUARY 6, 2019

As marketers, our job is to find solutions to our website visitors’ challenges and problems. Identifying personas for your website is important because different groups of people have different problems and, ultimately, different needs that will require different answers or solutions. What does this mean for SEO? Breast exams.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Martech

OCTOBER 13, 2021

I think it’s a case of — if you have a system that keeps customer profiles unified, up-to-date and accessible, and can either activate them or integrate seamlessly with an activation solution, then who cares if it’s called Mickey Mouse for all anyone cares. ActionIQ brings its CDP to healthcare. Editorial Director. Read more here.

Enterprise Management 108

Enterprise Management CRM Work Management Marketing Management 108

Salesforce Marketing Cloud

MARCH 3, 2022

Technological solutions can help government organizations provide this kind of service. Healthcare technology platforms integrate critical data across an organization in order to streamline everything from electronic health records (EHRs) to stakeholder engagement. Social determinants affect up to 80% of health outcomes. Learn more.

Enterprise Management 98

Enterprise Management Work Management Communities Act-On 98

Webbiquity

APRIL 9, 2019

He founded EnduraData in 2006 to enable healthcare firms, government agencies, and other types of enterprises to securely share and sync files among offices and data centers across the globe. Webbiquity: What inspired you to work on a solution to this particular problem? Current size: EnduraData broke even in 2018.

Enterprise Management 228

Enterprise Management Work Management Marketing Management Paid Search Agency 228

Golden Spiral

FEBRUARY 8, 2019

billion invested in the digital health space in Q1 of 2018 alone, payer and provider organizations are faced with more enterprise, mobile, and IT options than options to improve patient care and business operations. Here are five tips to help you address your healthcare audience’s most salient pain points and speak with authority.

Enterprise Management 81

Enterprise Management CMS Development Work Management Marketing Management 81

chiefmartech

JANUARY 6, 2016

But a key part of our lives that is still behind is the world of healthcare and healthcare services. Even the most chronically ill patient spends only 1% of their lives in a hospital, but 80% of healthcare investment goes into the hospital infrastructure and not addressing the remaining 99% of the individual’s life.

Marketing Management 40

Marketing Management Planning Lead Ranking Verticals 40

Integrated B2B

OCTOBER 14, 2015

This replaces a myriad of solutions used in the past by local sales companies or smaller markets. Or whether batteries are included (batteries that are either user-paid or government-funded depending on the market and its healthcare system). Social media.

Paid Search Agency 40

Paid Search Agency Work Management Planning Advertising Agencies 40

Golden Spiral

OCTOBER 29, 2021

HealthTech is redefining healthcare. If you can define or create a category, you are proving that you have identified a problem and can deliver a solution that addresses a market problem in a new way. They are framing and understanding where patients and providers are now and casting a vision for where their solutions can take them.

Paid Search Agency 62

Paid Search Agency Companies Marketing Management Privacy 62