The Relevance Maturity Matrix Helps B2B Marketers Close the Gap
Marketing Interactions
SEPTEMBER 30, 2018
There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. There are four quadrants in the RMM; irrelevance, shifting relevance, social relevance, and radical relevance. Context: The Cornerstone of Relevance.
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