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WEBMARKETCENTRAL
SEPTEMBER 18, 2008
The Social Media Email Signature
growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. and email address. signatures. Here are a few notable examples of Web 2.0
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WEBMARKETCENTRAL
APRIL 2, 2009
Diving into Social Media Marketing? How a Social Media Consultant Can Help
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations?
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WEBMARKETCENTRAL
JANUARY 18, 2008
Best of 2007: Blog Posts on Social Media Marketing
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. This early success with social media can have long-lasting effects on search engine rankings as well."
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WEBMARKETCENTRAL
AUGUST 13, 2009
Social Media + Email Marketing: One Company Doing It Right
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Email is outbound, social media is inbound.
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WEBMARKETCENTRAL
AUGUST 26, 2009
How to Create a Cool Social Media Email Signature
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The post included several creative examples of social media signatures, though most are are text-based. Social Tagging
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WEBMARKETCENTRAL
AUGUST 14, 2007
Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs. to 7%. and EMEA markets, for B2C and B2B campaigns.
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