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Seven Ways to Increase Your Brand Influence

Webbiquity

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage.

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Single customer view: What is it and why does it matter?

Liveintent

She conducted research for 73 days and interacted with more than 250 touch points — including blogs, YouTube videos, and retailer sites — before finally making a purchase. With a clear view of each customer’s interactions and habits, support reps can better deliver value at each touchpoint and anticipate people’s needs.

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Content Marketing Rewind: The Top Content Marketing Trends from 2022

ClearVoice

YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Channels like Colin and Samir are taking advantage of the “YouTube for podcasting” trend and creating shorts. Personalization is used in both email marketing and SMS marketing campaigns.

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How to build a disruptive marketing campaign

Martech

Many businesses already use data from Google Analytics, Facebook, ActiveCampaign, Youtube, and many others to personalize their digital marketing campaigns and see great results from segmentation and retargeting. Consider a multi-touchpoint approach to reach your audience. Do the unexpected. The key is to be brave and take risks.

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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

PlayStation : In 2021, the popular gaming system PlayStation partnered with five influencers to promote its new virtual reality headsets to Canadians via Instagram and YouTube. They recently launched a campaign that offers personalized order and deal recommendations at multiple digital touchpoints. Personalized content.

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How to Champion Your Brand With Social Media Advocacy Content

Scoop.it

While you don’t have to lift a finger to create it, you do need to encourage users to create and share testimonials, YouTube videos, social media graphics , blogs, etc. Target them with personalized SMS or email marketing campaigns. User-generated content (UGC) is one of your most valuable content types.