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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month. Understanding the capabilities of different social networks.

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How Mayo Clinic Dominates Social Media

Convince & Convert

According to Lee, it’s all about training, collaboration, and sharing. This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. Lee Aase on Twitter: @LeeAase.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.”

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 150