LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Being in the Bay Area, a lot of the attendees worked for software companies. Lead Nurturing Based on Product Usage.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* The official launch will be in November at the Salesforce.com Dreamforce conference.) But what matters for now is the vision.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. These are common job requirements: Experience with: Marketing Automation software. Sales Force Automation software (primarily Salesforce.com). Technically savvy, comfortable with software applications.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

DECEMBER 3, 2008

As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Tags: marketing software marketing automation lead management software selection pardot crm software small business software demand generation.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

The Point

MAY 3, 2016

The cautionary note here is the same for all marketing technology – namely, that software alone doesn’t solve problems. But even the most cynical view is forced to conclude that martech investments are paying off. To achieve maximum ROI, companies still need the talent, the message, and the content to execute effectively.

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

Hubspot

OCTOBER 13, 2014

The first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS). In a world where most software and hardware is in the cloud, how will resellers earn money? of assets to build out its Marketing Cloud. IBM buying CoreMetrics and Unica for $1B.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Webbiquity

DECEMBER 15, 2020

A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. Perforce Software. Creator of CrossOver software, offering PortJump and ExecMode services. How popular are they on average?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 4) Leverage lead generating and lead nurturing tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

SalesChoice

JUNE 6, 2017

SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com. Where will new breakthroughs in sales performance come from? In addition, percentages with ranges 90-100% are much better than a 50% or below 25% etc.

Top of Funnel 20

Top of Funnel Digital Marketing Funnels Sales Cycle Salesforce.com 20

Customer Experience Matrix

DECEMBER 22, 2015

So marketers must either accept that they’ll miss some connections, do laborious manual research to make the right matches, or rely on specialized software to do the work. Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. So can the wide range of standard reports covering, covering campaign results, email performance, Web activity and lead statistics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2011

If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright. This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

JULY 14, 2009

Guarnaccia offered a Web site marketing maturity model that started with traffic statistics and extended to user experience statistics, content profiling, segmentation, conversion tracking, campaign management, sales enablement (using the IP address to identify visitor location and company), testing and optimization, and real time personalization.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 30, 2015

to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Long answer short: it is required software to access database information. Watch the video.

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Hubspot

JUNE 19, 2014

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. Examples: Salesforce.com, Google. SaaS: Software-as-a-Service.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Unique URLs enable your analytics software to track inbound traffic from each source separately so you can determine the ROI of each channel. A good CRM system is essential.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. 28 Awesome B2B Social Media Statistics , August 4, 2010.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40