Remove B to B Remove Salesforce.com Remove Software Remove Statistics
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. However, research statistics aren’t sufficient.

ROI 50
article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. 28 Awesome B2B Social Media Statistics , August 4, 2010.