LeanData

JANUARY 25, 2023

Their research shows there’s a negative impact on closing the sales 84 percent of the time! At this stage of the sales cycle, where prospective customers are stalled with indecisiveness, they don’t need to rehash the problems associated with their status quo. It doesn’t help them, and therefore, it doesn’t help the seller.

Effectiveness 52

Effectiveness Peer-to-peer SME Buy 52

Jifflenow

OCTOBER 14, 2019

Increasing the quality and number of strategic B2B meetings in these environments and making the process efficient and effective has a big impact on event ROI as they drive more pipeline, advancing deals, and shorten the sales cycle. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Valasys

NOVEMBER 5, 2019

Not only sending relevant & informative pieces of content sparks confidence in the prospects but also instills in them a sense of trust with positively influences brand resonance & drives sales. Turing your products into stories inspire greater empathy in the prospects, leading to the streamlined sales cycles.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Vidyard

DECEMBER 28, 2017

We’ve been talking a lot about using video during the inbound/outbound sales process. But it’s time to dive a little deeper into how you can strategically use video to tighten up your sales cycle and maintain control of the buying process – at the same time, providing a seamless experience for your customers and prospects.

Sales Cycle 109

Sales Cycle Video Marketing Lead Ranking Marketing Proposals 109

Wondering Out Loud

JANUARY 15, 2010

In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry). The event generated almost 50 qualified sales leads.

SME 40

SME Media Webcast Telemarketing 40

Strategic-IC

APRIL 14, 2023

A 12-month sales cycle has many phases, and your measure of success will be different at each stage. This often means you’ll be targeting deals with longer sales cycles and larger Decision-making Units. Answer those questions and work backward to determine what technology you need to help get you there.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

Rev

OCTOBER 4, 2023

For example, sales reps and customer success agents can provide valuable insights into the needs and common questions of your current customers and what information might help shorten the sales cycle.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Content4Demand

FEBRUARY 11, 2020

Tammy Graves, Strategic Content Leader at Assurant, and Catherine Boyd, Digital Content Manager at Assurant, will show how they collaborated with C4D to: Outline the sales journey and identify key messaging with the help of a key salesperson and a motivated project manager as SMEs Develop a content plan and targeted content for the funnel with SME (..)

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

The ROI Guy

APRIL 21, 2010

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Twitter StephanieTilton. “Losing Sight of the Audience” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

OCTOBER 5, 2011

The survey revealed that the average Alinean-powered sales enablement program delivered: · An ROI of 810% (for each $1 invested in an Alinean program, $8.10 in incremental benefits was generated); · A payback of less than three months from deployment.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. This may be true of many consumer marketing departments too, but in the age of digital and e-commerce, its much less likely.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Stephanie Tilton Recommends.

Paper 100

Paper Work Management Marketing Management SME 100