Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. Assemble an SMB-specific sales team. Think of the CLV!

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. Assemble an SMB-specific sales team. Create specific KPIs to track.

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Asking “What values should drive our sales interactions?” ” and “How do we differentiate our approach from competitors?” ” can help crystallize your sales philosophy. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Wondering Out Loud

JANUARY 15, 2010

In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry). When all products are the same, buyers start differentiating on a different level.

SME 40

SME Webcast Media Telemarketing 40

The ROI Guy

APRIL 21, 2010

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

The ROI Guy

OCTOBER 5, 2011

The survey revealed that the average Alinean-powered sales enablement program delivered: · An ROI of 810% (for each $1 invested in an Alinean program, $8.10 in incremental benefits was generated); · A payback of less than three months from deployment.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40