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The Best B2B Lead Generation Strategies for Growth

New North

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. This is a pretty hard-and-fast rule. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Let’s chat.

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4 Specialist Perspectives on the B2B Multi Channel Strategy

Inbox Insight

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

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Become an Expert on Google Shopping, Chapter 2: Keep Your Feed Clean!

QuanticMind

A messy feed full of coding errors and random computer language – which can result from a sloppy import with no double-checking – can and will trigger Google’s quality control system and completely pull your Google Shopping ads off the SERP. Set proper capitalization of product titles (and create exception rules for terms like “ASAP”). –

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. First Party Intent Data.

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An Introduction to Retargeting: What Is It and How Does It Work?

Hinge Marketing

A general rule of thumb is that only about 2% of users convert on the first visit to a new website. Contacts in your marketing automation and/or customer relationship management (CRM) systems. SEE ALSO: Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation. But what is it? And how does it work?

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Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Adobe Experience Cloud Blog

B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.

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Understanding Responsive and Hybrid Email Design

Litmus

Email marketing campaigns that use responsive design look great and maintain usability across devices. Instead of using media queries to trigger those fluid states on smaller screens, hybrid coding favors Microsoft conditional comments to restrain fluid tables on larger screens. What does this mean for subscribers? Aenean massa.

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