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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

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Why we care about AI in marketing

Martech

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Campaign ROI. They can then make suggestions for optimizing those campaigns to reach the maximum ROI. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 LinkedIn Pulse ). HubSpot ). CoSchedule ).

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Data Privacy Marks the End of Digital Feudalism

Content Standard

According to a June Change Research poll , Twitter and Facebook garnered the most unfavorable opinions (second only to big banks), and an overwhelming 98% of respondents supported regulating internet companies to ensure they don’t abuse customer data. In red are the tactics they’ve chosen to double down on in the year ahead.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

As a team builder in technology firms spanning communication, manufacturing, hardware, software, and services, Joe has a great mix of experience in large corporate and SMB, including public, family, strategic investor, and PE-owned businesses. Joe’s Twitter: [link]. Digital activity ROI assessment: [link].

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The 11 Best Social Media Dashboard Tools & Apps

Hubspot

These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling. Image Source. Image Source.