Single Grain

MARCH 3, 2023

And how’s that going? ? How do you make native ads work for SaaS? Native advertising is a form of paid advertising where ads are displayed within dedicated content recommendations on publishers’ websites so that it matches the surrounding content. Should you follow the trend and start with native advertising?

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Outbrain

DECEMBER 20, 2018

Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. With the six steps below, you’ll be on your way to generating more awareness and app downloads: 1. Know Your Audience. In short, become an online sleuth!

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Heinz Marketing

JULY 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Without further ado….

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Outbrain

JUNE 21, 2021

Today, marketers have the capability to gather campaign data 24/7 and measure the results as they happen. While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. How is Performance Marketing Different?

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Brandpoint

NOVEMBER 28, 2018

This diagram gives a high-level look at how each channel works on its own, and with each other. The key is getting buy-in with your company or agency to ensure that no content is created without the proper PESO treatment. This is (naturally) the content your business owns. Owned Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Only B2B

FEBRUARY 28, 2020

You’re convinced the content you’ve created is worthy, so why are you not seeing the traffic and conversions? Sure, you execute all activities like religiously posting on social media handles, sending out an email campaign or a Whatsapp blast. Where are the conversions? What Is Content Distribution?

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Outbrain

JANUARY 26, 2022

Recycling is more than just throwing your plastic bottles in the collection bin. You can repurpose your advertising and marketing content too, and thereby save precious resources, like time, energy, and money. Repurposing content is something that we’ve discussed before at Outbrain. Unlock the Guide.

Ads 52

Ads ROAS Landing Pages CPC 52

Convince & Convert

NOVEMBER 5, 2013

If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently useful.

Paid Content 144

Paid Content Contacts Advertising Agencies Content 144

Valasys

APRIL 11, 2023

Content Syndication Leads Content is the new storefront for B2B marketers. High-quality content can attract potential buyers to your business and help conversion. They will flood their websites and socials with content of all kinds and sorts. It adds value to your business , unlike any other methods.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Generation 52

Optinmonster

APRIL 30, 2020

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Creating content takes a ton of time and effort. But what if your best content could work for you, again and again, without you having to create something new?

Traffic 145

Traffic Top of Funnel Content Work Management 145

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Outbrain

MARCH 14, 2022

It’s no secret that digital marketing success is all about content production. Content helps brands connect with their target audiences, enhances customer experiences, and drives clicks and traffic through paid and organic channels. But when not created strategically, content can easily fall flat.

Paid Content 55

Paid Content Top of Funnel Ad Building Marketing & Strategy 55

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign. Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign. It depends on where your audience is.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

Albacross

MAY 22, 2019

Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. If your goal is to get your lead to sign up for a free account, then focus on that, and don’t tell your lead to do anything else like…. Signing up for your email newsletter.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

seo.co

OCTOBER 4, 2021

Defined simply, content marketing is: The Creation of Quality Content . The Promotion of Quality Content . Content marketing includes both on and off-site content creation and on and off-site content promotion. Benefits of Content Marketing. Content Marketing Overview. Introduction.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98