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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. We also want to know about your own goals and objectives , so we can provide you with the m ost valuable resources possible. Personalize everything.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof?

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Digital (Marketing) Acceleration. It can be said that in many ways, there really is no longer such a thing digital marketing—it’s just marketing in a digital world. Some of the factors behind that include the enormous generational change in the workforce and the rapid pace of change brought on by technological advancement.

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies.

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High Growth 2020 Study Shows Companies Can Grow 3x Faster by Using These 5 Strategies

Hinge Marketing

Technology and automation will reshape the skills needed in marketing departments. Technology and automation will reshape the skills needed in marketing departments. And only the most proactive companies will keep up with swift changes in buyer behavior. Strategy #1 — Become a “digital disruptor”.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?