SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Madison Logic

OCTOBER 26, 2023

The global COVID-19 pandemic radically changed the business landscape. And while global markets have now reopened and embraced the new normal, financial technology (fintech) has remained a vital business backbone. alone were lost in 2020 due to COVID-19. Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Conversica

JUNE 12, 2020

Our routines were uprooted and our social interactions greatly modified by COVID-19. Marketing and Sales leaders have adjusted too, shifting their operations and business tactics to meet present challenges. How do organizations adopt and develop effective strategies quickly? But where should business leaders start?

Ideal Customer Profiles 52

Ideal Customer Profiles Webinar Metrics Marketing & Strategy Marketing Strategy 52

EveryoneSocial

OCTOBER 13, 2020

Although the concept of virtual selling is not new, it’s safe to say that this sales process has grown significantly as remote work has become more normalized over the years. Additionally, throw in the wild year of 2020 and Covid-19 – virtual selling has become a must-mastered technique for your sales department.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Adobe Experience Cloud Blog

JULY 9, 2020

Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. Why does data visualization work so well and what are the best ways to visualize data and build your business? Time and attention, as ever, are at a premium. Let’s start with visualization.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Conversica

JUNE 12, 2020

Our routines were uprooted and our social interactions greatly modified by COVID-19. Marketing and Sales leaders have adjusted too, shifting their operations and business tactics to meet present challenges. How do organizations adopt and develop effective strategies quickly? But where should business leaders start?

Ideal Customer Profiles 40

Ideal Customer Profiles Webinar Metrics Marketing & Strategy Marketing Strategy 40

Televerde

OCTOBER 8, 2020

Establishing an effective lead generation pipeline depends on agility and actionable insights, which may lead to additional strain on in-house resources with N3’s new ownership structure. Keeping your customers engaged and properly serviced can become a challenge during the shuffle that’s to come.

Ideal Customer Profiles 59

Ideal Customer Profiles Planning Demand Generation Agencies Marketing Automation Services 59

NetLine

APRIL 8, 2021

In the past year, ABM has become one of the hottest topics in all of B2B Digital Marketing. As a quick refresher , ABM (Account-Based Marketing) is a B2B marketing and sales strategy that identifies key accounts to create and/or expand a business relationship. So why is ABM so popular?

Account Based Marketing 52

Account Based Marketing ABM Positioning Budget Programs 52

sagefrog

NOVEMBER 27, 2023

After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. Not sure if your current employer brand is as effective as it should be? Why Should I Build an Employer Brand Strategy? What Is an Employer Brand?

Branding 52

Branding Brand Identity Ad Building Marketing & Strategy 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. And that was a lot of work and stressful. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Stevens & Tate

APRIL 10, 2020

With the COVID-19 pandemic spreading across the nation, healthcare content marketing is more valued than ever before. As a result here are a few ways healthcare content marketing companies can aid the public during these times of uncertainty. Make Your Content Reliable. Create Specific Landing Pages.

Paid Search Agency 76

Paid Search Agency Work Management Content Marketing Companies 76

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. We are humans, serving humans. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

BenchmarkONE

JANUARY 19, 2021

Selling during a pandemic is extremely difficult. When March hit, companies had to throw their original sales plans out the window and quickly figure out a way to adapt to the unexpected disruption COVID-19 presented. If you’re still struggling to find your sales footing, know that you aren’t alone.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Budget Programs 55

NetLine

DECEMBER 1, 2020

There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase. How does Content Marketing fit into your overall marketing strategy?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. This broad reach covers all industries and market segments, offering a wide pool of leads.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Walker Sands

APRIL 6, 2020

In the midst of challenging times brought on by COVID-19, companies around the world are implementing work-from-home policies to protect the safety and health of their employees. As marketers, our audiences, messages, plans and budgets have become moving targets that need constant adjustment based on new needs.

Work Management 52

Work Management Product Planning Paid Search Agency 52

SpotMe Blog

MAY 31, 2023

But how can you make the most of your event app to make a substantial profit? The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. They should be an integral part of your outreach and engagement strategy.

Planning 52

Planning Personalization Work Management Best Practices 52

Walker Sands

APRIL 1, 2020

Sometime between March 1st and March 97th, marketers lost their playbooks. Working with 100+ B2B marketers on a daily basis, we wanted to gather information on what we’re seeing in the marketplace, in addition to providing our best advice on how to keep moving, even if you’re feeling stuck in time. The evolving role of the marketer.

Advertising Channels 52

Advertising Channels Enterprise Management B2B Marketing Work Management 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We will review your information the next time we update it. It may change in the future.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Heinz Marketing

APRIL 20, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 82

Top of Funnel Ideal Customer Profiles B2B Sales Marketing Prospects 82

Unbounce

APRIL 21, 2020

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. Get an Email Marketing Tool.

Ad Building 145

Ad Building Ad Exchange Landing Pages Template 145

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. Even when COVID is just a bad memory, selling won’t go back to the way it was before. Is Your Virtual Selling Process Codified?

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

SmartBug Media

OCTOBER 5, 2022

The possibility of a global recession continues to loom, slowing down the market and causing businesses to find ways to protect revenue, regardless of industry. For industries that continue to be relevant during a recession, short-term solutions aren’t necessary. That’s where Intelligent Inbound marketing comes into play.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Inbound Marketing 52

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. Such content often comes at a cost, but InVision instead turned to user contributions to power its blog, with only 5% of output coming from paid creators. So how can you overcome the key challenges and improve the effectiveness of your enterprise content strategy?

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. Even when COVID is just a bad memory, selling won’t go back to the way it was before. Is Your Virtual Selling Process Codified?

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course!

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

accelerate agency

APRIL 11, 2023

You could be watching your favorite show on Netflix or hosting a web conference. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. First and foremost, what does SaaS stand for? billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course!

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course!

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course!

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course!

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Outbound Engine

JUNE 11, 2020

While COVID-19 has made this evolution mandatory, the good news is that this technology has been available and attractive for years. Here’s a word problem for real estate agents in 2020. John is selling the Smiths’ home to the Robertsons. Due to a novel coronavirus, the Smith family must shelter in place. What is a Virtual Tour?

Work Management 55

Work Management Marketing Management Budget Programs Software 55

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98