Only B2B

SEPTEMBER 25, 2024

To stay ahead in B2B sales, you need something more, something unique, something unconventional. Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Act-On

SEPTEMBER 24, 2023

The challenge is that fragmented intent doesn’t deliver targeted traffic. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Zoominfo

FEBRUARY 5, 2024

Outbound leads can be: MQLs (marketing qualified leads) : Leads who have interacted with your brand in a way that suggests they are open to making a purchase and choosing your product. SQLs (sales qualified leads) : Leads who have passed marketing and sales department fit checks, and entered the sales funnel.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Only B2B

JUNE 19, 2024

Intent data unlocks the full potential of ABM This form of marketing provides valuable insights into the online behavior of targeted buyers, indicating their interest and readiness to engage with specific products or services. Engagement with Competitors: Researching or visiting competitor websites.

Sales Qualified Leads 62

Sales Qualified Leads Intent Data Demand Generation Account Based Marketing 62

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

SmartBug Media

MAY 13, 2022

Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic. When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. Tactic #1: Easily Prioritize Accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

MarketJoy

OCTOBER 8, 2024

Buyer intent is the measure of how likely a prospect is to purchase based on their online behavior, actions, and engagement. Understanding Buyer Intent in Outbound Marketing At its core, buyer intent is about tracking and interpreting behaviors that indicate purchasing interest.

Buyer Intent 52

Buyer Intent Intent Marketing Management Intent Signal 52

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Marketing Insider Group

JULY 16, 2020

Not scoring your leads, however, can severely cut into profit margins and slow down the sales cycle if marketing and sales teams focus on engaging and converting leads that are irrelevant or uninterested. So, how do we put customers in the proper brackets according to their purchase intent ?

Lead Ranking 283

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 283

Oktopost

MAY 23, 2022

But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest.

Intent 90

Intent Paid Search Agency Allocation Marketing Budget 90

Zoominfo

MARCH 31, 2024

Buyers are doing the same: most come to the table with extensive research in hand, and nearly all of them buy from a company on their “day one” list. Add outreach down the org chart with counterparts who would be potential end users and valuable champions, involving the rest of your GTM team and their relationships or research.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. How can you leverage social intent data from your brand’s social media program?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. How to collect B2B Intent Data? This accelerates the sales cycle and brings deals to closure faster.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

JANUARY 17, 2024

Read on to learn more about what our data tells us about the accounts demonstrating the highest propensity to purchase security solutions, the buying committee personas making the key purchase decisions within these organizations, and the content topics most likely to resonate to accelerate deal conversion.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

OCTOBER 26, 2023

While our data reveals that the Finance vertical continues to demonstrate high research and engagement with fintech-related content, we see additional industries showing increased interest in the technology. Our data indicates a 6% increase in research for fintech-related content among those in the Insurance industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Only 23% contacted a sales representative. Only 23% contacted a sales representative. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . B2B contact data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

PureB2B

JUNE 13, 2022

By leveraging only one half of the complementary duo, B2B sales and marketing teams deprive themselves of a complete, holistic view of target audiences’ purchase intent, behaviors, research, and other online activities.

Intent Data 62

Intent Data Intent Ideal Customer Profiles B2B 62

Lusha

MARCH 16, 2023

These describe how close a potential customer is to making a purchase. They are pretty far from making a purchase decision. A warm lead is a person who has shown purchase intent and has interacted in some way with your brand. They have done their research, and are on the hunt for the best vendor.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. But you still want to identify the accounts showing the highest purchase intent while laying the groundwork for a more nuanced, impactful, and ultimately successful engagement strategy with your target accounts.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

accelerate agency

OCTOBER 26, 2021

Because of the very high level of precision personalization required as part of an ABM campaign, the process requires extensive research, preparation, and collaboration across sales teams and marketing departments. Sales and marketing alignment ABM bridges the gap between sales and marketing. How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Because of the very high level of precision personalization required as part of an ABM campaign, the process requires extensive research, preparation, and collaboration across sales teams and marketing departments. Sales and marketing alignment ABM bridges the gap between sales and marketing. How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Because of the very high level of precision personalization required as part of an ABM campaign, the process requires extensive research, preparation, and collaboration across sales teams and marketing departments. ABM takes the opposite approach to traditional marketing by flipping the sales and marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Use data that signal purchase intent to identify and understand your audience. For example, y our sales teams have daily conversations with current and prospective accounts.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 Known visitors to your website, Campaign activity from your marketing automation platform, and.

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

Madison Logic

JANUARY 13, 2022

“With the recognition of our strength in today’s dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle.” and/or its affiliates in the U.S.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40