Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

AUGUST 30, 2013

Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience , while 66% and 52%, respectively, stopped making purchases after a bad experience, according to a recent survey of 1,000 people who had had recent customer service interactions. rating on a 1-to-10 scale (see chart below).

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

NOVEMBER 20, 2013

According to the company’s website: Upon check-out, consumers are given the option to earn a pre-determined percentage back from their current purchase when they share your marketing on their favorite social network. To be fair, I may have to make a purchase in order to do so.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

DECEMBER 18, 2011

With SocialVest, you can make purchases at your favorite stores - like Target, Walmart, Bloomingdales, and more – and a percentage of all your purchases will go to a charity of your choice. SocialVest is an online retail platform that allows customers to buy and give at the same time. GiftaStranger.net.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JUNE 26, 2014

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” You can download the entire 60-page report here. However, a closer read of the study raises questions about exactly what respondents were thinking when they answered the question.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JULY 19, 2013

Blogs are search engine magnets and search is still the killer app for people researching purchases. This comes just as many of the digerati are writing off blogs as yesterday’s news. Maybe the technology isn’t very sexy, but the utility sure is. It will be for a long time.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

FEBRUARY 22, 2011

If you’re looking for speakers to address the subject of social media for business at your next conference or event, both Eric and I are waiving our fees now through June 1, 2011 with bulk book purchases of 200 of more copies.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50