Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. Why do they want maximum engagement?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 15, 2017

In social media marketing, especially for B2B companies, content represents that same omiyage. Fast forward to today in my present career in social media, I don’t talk exclusively about content marketing but more about content and how to best leverage it for social media marketing or social selling.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

NOVEMBER 1, 2017

I also share my views on subjects related to purchasing Digital Marketing services. This is one of the reasons I started my own video / audio Podcast in the last month (called UNCOVER ) – it is all about bringing on guests who can tell the truth about their industries and related services.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

AUGUST 30, 2017

It is first imperative to analyse whether influencers are driving behavioural outcomes (such as making a purchase) with your target audience in the areas you would like to increase your influence in. Mindlessly jumping in head first means mistakes are likely to be made before setting down the right path.”

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

JANUARY 12, 2018

I guess it’s fair to say that I am less passionate about martech, per se, and more passionate about its impact on marketing – how it changes, improves, disrupts – the actual discipline of marketing.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

MARCH 23, 2016

In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. “Beauty blogging is one of the best things I began doing in my life.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

APRIL 20, 2017

Have you ever made a recommendation to a family member or friend which has led to a purchase? By this logic, everyone is in theory, an influencer.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

JULY 26, 2018

Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. The main hurdle to the industry however, is time. Unlike other campaigns in FMCG or Technology, Influencers who are part of a Pharma Influencer Strategy need to opt-in for the long term.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 15, 2018

If done right, employees can be activated to be brand storytellers and influence others through the purchase funnel.” .” Melonie Dodaro , CEO of Top Dog Social Media. “People trust people. ” Michael Brito , EVP at Zeno Group.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JULY 19, 2018

4-19%) , are perhaps using other means, such as high quantity of tweeting and retweeting, in addition to maybe purchasing some followers, to up their overall follower count. What this indicates, is that the groups with less followers lost (e.g. Whereas the accounts that have bought a large quantity of followers (e.g.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 1, 2017

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

JULY 16, 2018

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. By the time she reached the store she was well informed and ready to purchase.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Influencer marketing drives a better quality customer than PPC to your website, as they are further along in their buying cycle and are more likely to consider and purchase due to the third party influence. Customers choose to consume influencers’ content. With this said, influencer relations is the superior route.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235